MAM

Supari Studios conceptualises Vh1 Supersonic's campaign - #BeThereBeFree

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/07/supari.jpg?itok=6ef6t6R_

MUMBAI: Leading up to the Vh1 Supersonic music festival, digital content studio, Supari Studios conceptualised and produced a film that draws attention to the sense of belonging that music gives us. The film uses a spoken word piece, complemented by interesting match-cuts and catchy music, to weave together a narrative targeting the festival’s tagline and collective ethos- ‘Be There Be Free’.

When did you first discover music? Was it in a quiet corner of your room, when you just got acquainted with the internet? Or was it in an old record shop down the street, a few blocks from home? Or perhaps on a sunny afternoon after school, when you and your friends shut yourselves from the world to write down new song lyrics and string together some tunes? Over the years, music brought us together and made us feel like we were all a part of something bigger, across ages and spaces, irrespective of who we were and what life threw our way.

Through the course of the film, we see a variety of different individuals in their own unique settings- all of whom can truly be themselves in a place that celebrates their uniqueness: the Vh1 Supersonic Music Festival.

Nisha Vasudevan, Director of the film said, “When the brief first came to us, the idea was to highlight VH1 Supersonic’s inclusive ethos and employ a visual language that would make it stand out from other festival properties in that space. We approached this piece with a heartfelt, poetry-based script that was meant to evoke nostalgia and take us back to a time when the internet first opened the world of music up to today's millennial. It was during those moments that we began to identify with specific subcultures, and those are the influences that make us the people we are proud to be today - and we wanted to specifically strike this chord. Visually, we decided to use match-cuts and action-cuts to move the narrative forward from person to person. The idea was to showcase a wide range of personalities while also alluding to commonalities between them all.”

Manoti Jain, Executive Producer, Supari Studios said, “When Vh1 approached us to create a film promoting their Supersonic Music Festival, we tried to put together a narrative that encapsulated the festival’s vibe and inclusive spirit, while also bringing back memories that people associate with music. The team went down a slightly different route from the usual festival videos, conceptualising a spoken word piece that was both nostalgic, as well as hard-hitting, with the aim to immerse viewers into a time and space that they could truly resonate with. We brainstormed on visuals that best represented our encounters with music, as well as on showcasing a diverse set of people, to make the film as reflective of reality as possible. Rather than using actors to play different parts in the film, we also chose to work with real people who were characteristic of each scene, so that we could best represent their stories.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/edelman.jpg?itok=3lhsQpSD
Edelman India appointed AOR for California Pistachios

NEW DELHI: Edelman has been appointed agency of record to promote California Pistachios in India, distributed through US-based The Wonderful Company. As of 1 November 2020, Edelman India has been managing an integrated communications mandate comprising brand communications including influencer...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/amway.jpg?itok=tnTs1Z3_
Amway Forays into vegetable & fruit hygiene segment

NEW DELHI: FMCG direct selling company Amway India has forayed into food hygiene category with Amway Home Fruit & Veggie Wash. The launch builds on on its expertise in-home-care solutions and in its endeavour to cater to the growing need for hygiene care products.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/lo.jpg?itok=fv8eGOGY
IdeateLabs appoints Lokesh Shah as VP – brand solutions

NEW DELHI: IdeateLabs, an independent digital-first creative agency, has appointed Lokesh Shah as vice president – brand solutions. He will be based out of the agency’s Mumbai office and will be reporting to director Vrutika Dawda.   Shah’s experience across India and SE Asia has made him an expert...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/naman.jpg?itok=CcF7UXvi
Naman Surana is FoxyMoron’s new national business director

NEW DELHI: Digital advertising agency FoxyMoron has appointed Naman Surana as its national business director. In this role, Surana will support existing and new client businesses with advertising insights and brand communication advisory to achieve their desired business impact. He will be working...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/digital_refresh-adani_wilmar.jpg?itok=icv9eQnM
Digital Refresh wins digital mandate for Adani Wilmar

NEW DELHI: Digital Refresh Networks has secured the digital mandate for consumer essential brands, Adani Group for Kings Oils, Alife, and Fortune Suposhan’— a CSR initiative undertaken by Adani Wilmar Group. The account was won following a multi-agency pitch and will be handled out of the agency’s...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/ranjan_bargotra.jpg?itok=b-mw7_EJ
Ranjan Bargotra on his time at Crayons Advertising

NEW DELHI: After spending 34 years in the branding & advertising industry, and 24 heading The Crayons Network, Ranjan Bargotra called it quits in 2020. His long-stint at the agency saw him leading teams handling big accounts like Kajaria, Apollo, Kohinoor, Fortis, SBI, Air India, and political...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/trp.jpg?itok=DtUKDw2U
Why marketers are quite unfazed by lack of TV news TRPs

NEW DELHI: The temporary halt that the Broadcast Audience Research Council (BARC) put on the issuance of the television rating point (TRP) of news channels three months ago is not bothering the marketing fraternity much. The observation was made by an elaborate panel consisting of some of the top...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/sukhleen.jpg?itok=_qiB69cB
RB relaunches Colin with the added benefit of germ removal

RB (Reckitt Benckiser), relaunched Colin, India’s No.1 glass and household cleaner brand in an all-new avatar today. The iconic Colin brand has been relaunched by RB India keeping in mind the current requirements of the Indian consumer. The new Colin not only delivers on its impeccable shine...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/kaushal.jpg?itok=F4aGRhPQ
Infidigit bags SEO mandate for cure.fit

NEW DELHI: Infidigit has won the SEO mandate for cure.fit, a health and fitness business. The Bengaluru-based start-up offers digital and offline offerings including fitness training, healthy meals, mental well-being, and primary care. As part of the mandate, Infidigit will extend its extensive SEO...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required