MAM
Report on Shemaroo

Sun Pharma launches ‘Thank you Doctor’ campaign

Expresses gratitude to doctors for their sacrifices and selfless service

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/09/sin.jpg?itok=7mtETqvC

NEW DELHI: Sun Pharma has launched a ‘Thank you Doctor’ campaign to express gratitude towards doctors for their sacrifices and selfless service. The campaign features a one-minute TVC which is based on testimonials of 12 real-life patients who have recovered from cancer, heart attack and Covid2019 disease, among others. The patients are seen thanking doctors for their bigger role of being their family, friend and nurturer. Originally shot in Hindi, the video has been dubbed in six regional languages. The three week campaign is now live on TV and social media platforms.

‘Paheli meeting mein dard nikal diya’ (Removed pain in first meeting itself), ‘Haath thama, dil jeet liya’ (Extended help and won my heart), ‘Maut ke munh se khinch laaye’ (Saved me from death), ‘Maa jaisa khyal rakha’ (Cared like a mother) – the patients are seen thanking doctors in the TVC.

Sun Pharma CEO of India business Kirti Ganorkar said, “This film is a tribute to all doctors who play such a vital role in our lives. In the times of Covid2019 pandemic, every day, we hear new stories of their compassion & patriotism and are indebted to them for their sacrifice and commitment. The idea behind this campaign is to show the feelings of real-life patients who want to thank doctors for treating them.”

Created by Lowe Lintas, the video is about thankfulness, gratitude and hope. The fear, anxiety and loneliness that accompany the disease are much bigger than the pain from the illness and the video captures emotions of survivors towards the doctors and health workers who treated and cared for them.

Lowe Lintas president - creative Madhu Noorani  said, “The idea comes very simply from genuine real-life narratives of patients who have been taken care of by doctors in their most difficult times. The film is a touching display of gratitude from these real-life survivors to their doctors who have gone beyond their duty as doctors, playing multiple roles to emotionally support these patients in their most difficult times in the hospital, simply captured in two heartfelt words - Thank you.”

Link to Video: https://www.youtube.com/watch?v=LgqvL87mgvw

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/covid19-memoriam.jpg?itok=Q6aMHrTE
In memoriam: Remembering the lives lost to COVID-19

Mumbai: The ebbing of the second wave of the pandemic is gradually paving the way for “normal” life to return. The restrictions are beginning to ease and industries are opening up. But with scientists warning of a possible third wave of infections, uncertainties are clouding what the future might...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623507917505.jpg?itok=q-5cLCix
BARC week 22: Dettol products top list of brands

Mumbai: The Broadcast Audience Research Council (BARC) has released its week 22 report in which Dettol Range of Products is the advertising brands list topper with 474.53 (000 secs) ad volume.  Dettol Toilet Soaps also bagged the second spot with 423.92 (000 secs) ad volume followed by Amazon Prime...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623492724472.jpg?itok=LrsOLbyl
Biotech firm Mylab signs Akshay Kumar as brand ambassador

New Delhi: Pune-based Biotechnology firm Mylab Discovery Solutions has roped in Bollywood actor Akshay Kumar as its brand ambassador. The molecular biology company is focused on developing tests for human diagnostics, food safety, agriculture, and veterinary. It had recently launched the country's...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623492614844.jpg?itok=hePGtmUB
Xiaomi India appoints Jaskaran Singh Kapany as head of marketing

New Delhi: Jaskaran Singh Kapany has been appointed as the head of marketing, Xiaomi India. "Jaskaran is a terrific marketing leader and in his previous role, he was heading marketing for Paytm. He played a critical role in building the brand from scratch. @Jas - welcome to the madness. Looking...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623490304440.jpg?itok=cdAtiPzl
Virat Kohli continues association with Audi India

Mumbai: Indian cricket team captain Virat Kohli will continue his association with Audi India, the German luxury automobiles manufacturer announced on Saturday. Kohli has been associated with Audi India since 2015 and has been an integral part of the brand's marketing and social campaigns.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623488614476.jpg?itok=dDHK4qL_
Covid Care: JCB India to support education of children of deceased employees

New Delhi: JCB India has decided to support the education of the children of its employees who succumbed to Covid-19 and extend medical insurance for their families to ten years. “Besides, the term insurance policy benefits, the company will support the education of the children of deceased...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623487940535.jpg?itok=6IaVikTH
Now one can buy a car completely online via CARS24

Mumbai: E-commerce platform for pre-owned vehicles CARS24 wants to disrupt the business, to simplify and transform used car purchases, and has made the entire sale and delivery process online. In a first for the Indian pre-owned automobiles industry, CARS24 will offer home delivery; a six-months...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/xz.jpg?itok=CIp92HhV
KKR's head of marketing Kaustubh Jha moves on

Kolkata Knight Riders' (KKR) head of marketing, Kaustubh Jha has moved on after over two years stint with the Indian Premiere League (IPL) team.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/oly.jpg?itok=bXO3gt_R
Sponsors jittery, as Covid casts a shadow over Tokyo Olympic 2020

As the countdown begins for the 2020 Tokyo Olympics, brands sponsoring the mega sports event are treading cautiously. The growing public opinion against the games has compelled brands to reconsider their move to go full throttle with their gaming-linked advertising.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required