MAM

Storia Foods & Beverages campaign for Shake line

The media campaign is designed by Publicis Beehive Communications

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/03/Paritosh-Srivastava.jpg?itok=HzIp1NBS

MUMBAI: Storia Foods & Beverages Pvt Ltd announced the launch of its first ad film-led integrated marketing campaign for their range of Storia Shakes. The campaign will include the rollout of three ad films, each focusing on a different variant from the Storia Fruit Shakes range; strawberry, mango and banana.

The media campaign designed by Publicis Beehive Communications will be seen across multiple media across OOH, digital and social media platforms with a range of BTL activations planned over a period of 2 months.

The campaign launched in May to target consumers during the scorching Indian summers as Storia Fruit Shakes providing consumers with the goodness of 100 per cent natural fruit pulp and zero preservatives.

Speaking about the campaign, Storia Foods & Beverages Pvt Ltd founder and managing director Vishal Shah said, “We at Storia, feel great responsibility because what we serve affects our consumers’ health and lives directly. We wanted to take this opportunity to communicate to the consumers how serious Storia is to living up to this commitment, in a fun yet a very impactful way, something that most shake brands haven’t explored yet.  This campaign was a great way to increase significant brand consideration by reiterating this promise that places attention to the health benefits and quality control by stating ‘Only the best fruits go into India’s Highest Fruit Content Shake’.”

He further added, “Our three films are a metaphor to the levels of quality control checks that our ingredients must pass through, to be a part of the shakes. From handpicking the right age of fruits to going through different stages of washing, to parameter checks for the right nutrition value, the films communicate each part of the process in an intriguing, animated battle to ensure only the best fruits go into Storia Shakes. We also wanted to take this opportunity to explore how animation was not bound for a particular age of people. In fact the way the films are made, they could play a vital role in defining our brand ethos in years to come.”

The campaign will see activation across- OOH, digital and social media. The approach for OOH was to raise awareness across relevant genres & increases visibility. Billboards, bus shelters, and cab brandings in metros and key Tier I cities were used to make sure that the brand message was present everywhere. This will also include innovative designs featuring the 3 fruits- mango, banana , and strawberry in the centre of the story will be present at key hotspots and landmarks across metros & mini metros and non-metros.

The campaign will be further amplified with the help of social media platforms, digital across Hotstar including the cricket world cup and YouTube in key markets. For digital, the objective was to communicate to Storia’s relevant audience through tight targeting & proper selection of digital platforms.

Speaking about the media campaign, Publicis Beehive COO Paritosh Srivastava said, "In a highly cluttered category, our challenge was to create a communication as differentiated as the drink itself.  The animation allows us to tell a product story in a very charming fashion with storytelling at its heart."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/12/Milton.jpg?itok=DJk2lcnm
Milton’s new Thermosteel ad campaign expresses the colours of millennial love

Mumbai, October 11, 2019: Milton, a trusted name in the houseware industry known for its innovative and functional range of products, has released a new TVC for its Thermosteel range of water bottles. The film brings to life the colourful range of Thermosteel bottles which is sure to catapult it as...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/yatish.jpg?itok=3rytcdor
Cloud Telephony service provider Knowlarity Communications to cross 100 crore revenue in the domestic market

MUMBAI: Cloud-based telephony services provider Knowlarity Communications expects to cross the INR 100 crores annual revenues mark in the domestic market by the end of this financial year. Knowlarity, Asia’s largest cloud telephony company, has been growing at a robust annual rate of 50%.  For...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/tanishq.jpg?itok=FjLeKF7f
Tanishq celebrates Riwaazon wali Diwali through Virasat collection TVC

MUMBAI: Tanishq, India’s trusted jewellery brand has launched a new TVC campaign marking one of the most anticipated festivals of the year, Diwali. For this auspicious occasion, Tanishq is launching its new festive collection- Virasat. The new TVC campaign brings alive the essence of age old...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/dentsu.jpg?itok=yf5xMRVO
Dentsu Webchutney is Spikes Asia India Agency of the Year 2019

MUMBAI: The Spikes Asia Festival of Creativity has announced Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network (DAN), as the ‘Country Agency of the Year’ for 2019. The news comes soon after Dentsu Webchutney bagged 7 Bronze, 7 Silver, 5 Gold and a Grand...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/paypal.jpg?itok=hH9O7NAW
PayPal India launches ‘Ab Diwali 365 days wali’ consumer campaign

MUMBAI: PayPal India, today, launched its second marketing campaign themed – ‘Ab Diwali 365 days wali’.  The campaign is built on the core consumer insight that festivities and shopping doesn’t need to have a season. It aligns with PayPal’s focus on becoming an everyday part of a consumer’s life....

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/shaya.jpg?itok=HrTMQe6k
Silver jewellery brand Shaya celebrates 1st anniversary with digital campaign

MUMBAI: Since its inception, Shaya has tried to shun society’s expectation of being perfect all the time. Instead, the brand encourages everyone to embrace their quirks, uniqueness, and imperfections. On 24 September 2019, Shaya marked its 1 year of being- Not perfect, but One of a Kind. As homage...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/rainshine.jpg?itok=own-xN70
Rainshine Entertainment backed Culture Machine outlines aggressive future growth strategy

MUMBAI: Rainshine Entertainment, a leading entertainment company that creates diverse and iconic content for Indian and global audiences, announces the strategic expansion and restructuring of Culture Machine, a digital media company under its umbrella. Evolving and adapting itself to the new...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/kurkure.jpg?itok=0bYgQAvI
Kurkure partners with Paytm for 100% cashback festive offer across portfolio

MUMBAI: Kurkure, India’s most loved snack brand, has unveiled its most chatpata and exclusive cashback offer for its consumers in partnership with the largest digital wallet, Paytm. This unique, one-of-a-kind association will provide a guaranteed 100% instant cashback to the consumers up to 5 times...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/forbes.jpg?itok=MPUv5Z-1
Big gains for some on 2019 forbes india rich list despite challenging year

Amid a challenging year for the economy, the total wealth of the tycoons on the 2019 Forbes India Rich List shrank 8% to US$452 billion from a year ago. More than half of India’s 100 richest saw a decline in their net worth. The complete list is available at www.forbes.com/india and www.forbesindia...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories