MUMBAI: One of India’s leading denim brands for the youth – Spykar, launched a unique TVC, to introduce India to a new range of denims called GYMJNS. Spykar GYMJNS jeans are the first-ever athleisure jeans created for the stylish fitness enthusiast. This launch marks the brand’s venture in the athleisure category.
The TVC highlights the fun and extra side of the millennial lifestyle. Matching the product features, the campaign tagline #BeExtraa strikes a chord with the youth of today in their lingo.
Spykar Lifestyle GM-marketing Saisangeeta Israni said, “Millennials are time-conscious, ambitious, and always on the go. They love sharing everything they do and want versatility & utility in what they wear. With Spykar GYMJNS, they can now seamlessly move from active to leisure to fun, without having to change their outfit.”