MAM

Spotify India’s new ads are for the international music aficionados

The brand is bringing listeners and communities together in moments

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/10/spotify.jpg?itok=HfMbLWwd

NEW DELHI: To celebrate the growing culture of international music, Spotify had launched its ‘Listening Together’ campaign a few months ago and has now launched the campaign in India.

To kickstart the campaign globally, Spotify introduced the Listening Together microsite in May, highlighting the power of audio and how it brings us closer together in a time when many of us are feeling apart. The microsite is a visualisation of listening connections in real-time in a way that has never been done before.

The campaign in India stems from the insight on how music is synonymous with life, and listeners across the country are listening to similar tracks in similar situations of their lives. With playlists such as ‘Today’s Top Hits’ with more than 25 million  followers, ‘Global Top 50’ at over 15 million followers, and ‘Rock Classics’ with over 8 million followers globally, Spotify is bringing listeners and communities together in moments, and across emotions. 

“This campaign highlights a growing culture in India where our local users are streaming the very best of music that others  across the world are listening to. No matter one’s age or location, Spotify’s 4 billion playlists are the ultimate destination for all kinds of music lovers to make the music a part of their daily lives. And we have seen this with the growing popularity of playlists like Global Top 50, Today’s Top Hits, and even the old school Rock Classics, all of which have millions of followers globally,” said Spotify head of marketing India Neha Ahuja.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/mond4.jpg?itok=9qsCGga1
How Mondelez India leveraged its partnership on broadcast for IPL 2020

NEW DELHI: There are campaigns and there are campaigns. But there are certain advertising messages which strike home like no other – they either leave a tear in the eye or have you feeling nostalgic. Some have you chuckling, others inspire you, while yet others leave you just feeling good.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/afc.jpg?itok=cz18giWo
AFC announces Sportradar as Official Video and Data Distribution Partner for Major AFC Competitions from 2021 to 2028

The Asian Football Confederation (AFC) today announced an official partnership with Sportradar for worldwide data and associated media rights for major AFC competitions for the cycles 2021-2024 and 2025-2028. Under the new agreement, Sportradar becomes the Official Video and Data Distribution...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/arunima-sangeeta.jpg?itok=Xd14yFhg
Arunima Singh named Havas Life Sorento VP - digital

NEW DELHI: Havas Life Sorento has further strengthened its leadership team with the appointment of Arunima Singh as vice president digital. In this new role, Singh will drive health digital and technology vision and strategy for the agency. She will be based in the Mumbai office. 

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/bhava.jpg?itok=M4Fmy45i
Do Your Thng onboards Bhavna Darira as business head

NEW DELHI: Branded content marketplace Do Your Thng (DYT) has brought on Bhavna Darira as business head. She brings with her over two decades of experience in sales, marketing and brand positioning.  Darira’s past experience is with companies like Aditya Birla Financial Services, Reliance...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/amanda.jpg?itok=MfVebxuO
Dentsu International integrates iProspect and Vizeum

NEW DELHI: As part of dentsu International's streamlining efforts, the agency network will integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner.  By integrating this two award-winning agencies, dentsu brings Vizeum’s media...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/heamnt.jpg?itok=XGlZqVTj
CNBC Awaaz terminates Stock 20-20 host Hemant Ghai

NEW DELHI: The Network18 Group has terminated stocks editor & anchor Hemant Ghai, the co-host of Stock 20-20 which airs on its Hindi business news channel CNBC Awaaz, as a consequence of an order passed by the Securities and Exchange Board of India (SEBI) against him for violating stock market...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/ganesh.jpg?itok=PggZqy-Y
PEDIGREE is India’s most trusted dog food brand

PEDIGREE, a brand of MARS Petcare, has been named India’s most trusted brand in the dog food category in the 10th edition of The Brand Trust Report, India Study 2020. It also ranked 92 in the overall FMCG category.  MARS Petcare is the world’s leading pet food company, serving over 400 million pets...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/nitin.jpg?itok=vN76GDCw
SVG Columbus COO Nitin Sabharwal moves on

NEW DELHI: Adding to the list of exits from dentsu India, SVG Columbus COO Nitin Sabharwal has decided to move on from the agency after a stint of more than seven years.  He joined SVG Pvt Media Ltd in 2013 as SBU head for nNext, a  performance advertising platform focused on delivering consumer...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/essence.jpg?itok=syJIdNxs
Essence Media Health Check launched to accelerate digital marketing transformation

NEW DELHI: Essence, a global data and measurement-driven media agency from GroupM, has introduced a Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required