MAM

Society Tea introduces #StayAtHome campaign

The campaign illustrates those small moments

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/05/20/tea_0.jpg?itok=KJNB5izq

MUMBAI: India is known as a country that not only loves drinking tea, but is an intricate part of both its culture and history. As many Indians, across the country, experience social distancing, Society Tea, a celebrated household name and market leader in the tea category in Maharashtra, has introduced its #StayAtHome campaign, to encourage safety, remembering the beautiful memories, we collectively spend as a community, around tea.

The premium tea makers, Society Tea celebrates this tea drinking culture, borrowing visuals from their human-interest photo essay campaign aptly titled 'Tea Society Called India', capturing poignant shots celebrating the unifying and proudly home-grown tea drinking culture across the length and breadth of our country.

Society Tea’s #StayAtHome campaign illustrates all those small moments in the day, wherein people come together to brew a delightful experience over a cup of chai. Thereby giving the message that until such a time comes again, #StayAtHome #StayIndoors #StaySafeAtHome and grab a cup of Society Tea!

Society Tea director Karan Shah said: “Society Tea has always been subtly invested in its duty towards society. With the inspiration to brew delightful experiences and conversations over chai, we at Society Tea have recently incorporated the visually appealing #StayAtHome campaign, to portray simple and small memories during the day, when we come together as a community to enjoy our tea together. Until such a time is back, let’s not only stay safe, but also look forward to enjoying these moments with our friends, family and close ones.”

https://www.youtube.com/watch?v=Rc_GLm936Hc

https://www.facebook.com/SocietyTea/videos/3260409547302551/

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/wardd.jpg?itok=Y_Vc2zSl
PepsiCo appoints Wern-Yuen Tan as APAC CEO

MUMBAI: PepsiCo has appointed Wern-Yuen Tan as the CEO for the APAC region, it shared in a press statement. Tan will begin his new role on 15 June 2020 and will be based in Singapore. He will report directly to PepsiCo CEO Ramon Laguarta. He will be replacing Ram Krishnan who will now transition...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/YouTube_2.jpg?itok=DERN3Grz
Online education, video streaming platforms dominate YouTube ads during lockdown

DELHI: Brands that have their whole service-chain online were the most proactive while advertising on YouTube during the Covid2019 lockdown, a recent study by Germin8, a social media intelligence company, revealed in its "The Surge of YouTube Ads amidst COVID-19" report.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/Deepak%20Praveen.jpg?itok=ufCgSs4i
Green Trends Salons expecting 60% footfall in first-month of reopening

NEW DELHI: As the country slowly starts taking positive steps towards lifting the Covid2019 lockdown, several states have allowed salon services to resume after two months of stalled operations. However, for an industry that definitely requires human contact to function, there are huge logistical...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/en.jpg?itok=5XL9iySh
Forevermark Diamonds Stands by Its Commitment to Protect The Environment And Wildlife This Environment Day

Forevermark, the diamond brand from the De Beers Group believes what they do every day builds a lifetime of moments that will build your Forever. On International Environment Day, Forevermark reiterates their commitment to protect wildlife and keeping responsible sourcing at the very centre of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/dangal.jpg?itok=fvzOPwhU
Dangal launches digital campaign to increase awareness on mental health

Keeping in mind the current situation and to help people cope with issues that are a result of mental health, Dangal, India’s most watched Hindi general entertainment channel launches an integrated digital campaign to create awareness on mental health as a subject as well as to promote positive...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/bhalo.jpg?itok=PuL9amR5
Ambuja Neotia wishes Bhalo Theko Kolkata through a music video in association with Alive India

In the past few months, the wellbeing of our loved ones has been one of the top concerns for everyone. Keeping well, safe and healthy has become the common refrain in all our conversations. As we make it through the lockdown and brace ourselves for a new normal and the gradual regularisation of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/cuclr.jpg?itok=_9MxIzpa
Stryder unveils refreshed brand logo

MUMBAI: Stryder, a 100 per cent subsidiary of Tata International Ltd, revealed its new visual identity - a more contemporary image that better reflects the evolution of Stryder, its products and its customers. The new image is part of an extensive branding overhaul and in sync with the mission to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/hike.jpg?itok=4c-QATpY
Hike hires Seema Chawla as VP and head of marketing

MUMBAI: As Hike inches closer to launching its much-awaited offering HikeLand, India’s homegrown internet startup has hired Seema Chawla as its VP and head of marketing. Chawla joins Hike at an exciting new chapter for the startup, as it is closer to unveiling HikeLand, enabling a new social future...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/Lay%E2%80%99s.jpg?itok=aw3gK-6o
Lay's launches new campaign #Heartwork as ode to unseen heroes

MUMBAI: Lay’s has launched a campaign to share gratitude towards the unsung heroes’ who have brought joy to millions. Aptly titled #Heartwork, this campaign is a heartfelt, emotional ode to each hero in the brand’s supply chain who works relentlessly against all odds to ensure Lay’s brings joy to...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required