MAM

Social Kinnect designs interactive campaign #AWonderfulWorld for Lodha Group

The campaign is a personalised 4-part interactive micro-series

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/07/socila.jpg?itok=JSIkLyok

MUMBAI: Social Kinnect has conceptualised and designed an interactive campaign called #AWonderfulWorld for real estate company Lodha Group to help the latter in creating a connection with its customers. The campaign allows people to virtually experience ‘a wonderful world’ through a 4-part interactive micro-series showcasing luxurious offerings at Lodha Group’s property, Upper Thane.

Claimed to be the very first interactive digital campaign in the real estate space, #AWonderfulWorld lets users engage with the actual content of the videos. This micro-series, in all its four parts, depicts residents of Lodha Upper Thane living a colourful, joyous, and happy family life.

Commenting on the campaign, Social Kinnect COO Chandni Shah said, “At Social Kinnect, we strive to lead the way for the firsts in the digital space. We are delighted that for Lodha, we were able to bring out the first ever interactive campaign in real estate digital space. The campaign is not only unique in its concept but also forms an instant connect with the viewers by empowering them to choose how they want to interact with the video content. Working on campaigns like #AWonderfulWorld motivates us to think outside the box and build path breaking campaigns for our clients.”

Lodha Group CMO Viral Oza said, "At Lodha, it has always been our endeavour to build enriching lifestyles through our products and services. In keeping with that endeavour, Upper Thane brings to Thane, a world-class lifestyle with everything one could dream of. This interactive micro-series in an engaging format helps us bring alive this wonderful life at Upper Thane to the customer."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/se.jpg?itok=yqXpcoPe
Sequoia Capital hires Gayatri Vasudeva Yadav as CMO

MUMBAI: She built her reputation as a solid marketer building Star India, along with her boss Uday Shankar, as chief marketing officer and president – strategy & innovation. Now the dynamic marketing professional Gayatri Vasudeva Yadav has joined Sequoia Capital as chief marketing officer for...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/ogilvy.jpg?itok=3FpO4AQ4
Cadbury and Ogilvy's 'Heart Felt Thank You note' print campaign

NEW DELHI:  In today’s world, when digital is increasingly becoming the media of preference for brands, Cadbury and Ogilvy gave a refreshing twist to a classic way to reach out to 3.2 million people with a full page print ad that gave each reader a chance to fill in their personalised Thank You,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/westing.jpg?itok=afd7mzRd
White-Westinghouse forays into Indian market

NEW DELHI:  America’s largest consumer appliance brand White-Westinghouse announces its entry to the Indian market with the launch of its washing machines in India. Collaborating with the Indian manufacturing firm Superplastronics Pvt Ltd (SPPL) that is investing Rs 300 crore, the brand will launch...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/dairy.jpg?itok=HJALklQ6
Cadbury campaign #KahanGayiCadbury leads to new product

NEW DELHI: In a wildly unexpected step, Cadbury decided to drop its most iconic asset from much-loved brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk and Cadbury Gems. This became the talk of the town and the world wondered - #KahanGayiCadbury? (Where did Cadbury go?)

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/adk.jpg?itok=NqzI8T5p
ADK Fortune produces short film ‘Raabta’

Coronavirus is here to stay and has changed and impacted the world in ways in more ways than one.  All communication for most part of this year has been focused on this virus. From saluting corona warriors, to public service messages urging people to wear masks and maintaining social distance. ADK...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/tac.jpg?itok=rfK06Ukq
The Advertising Club & MICA – School of Ideas Announcing Strategic Partnership to Drive Learning & Development for the A&M Category

The Advertising Club has been the category torchbearer driving the Media and Advertising industry’s growth and learning development agenda through curating engaging platforms like D-Code, Digital Review and Digital Debate Series amongst others.  These ideas exchange platforms have inspired young...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/rachit.jpg?itok=yqsSWt5w
Rachit Gupta joins Hero Lectro E-cyles as chief marketing officer

NEW DELHI: Hero Lectro E-cycles has a new chief marketing officer in Rachit Gupta. Gupta comes with a dynamic 12 years of experience in the consumer space. He was associated as a chief marketing officer with EazyDiner for more then two years and played a pivotal role in uplifting the brand's image...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/blue.jpg?itok=kDVP9vYQ
Bruce Clay India announces key appointments to drive growth in subcontinent

NEW DELHI: Bruce Clay India has appointed Ajay Chhabra as the new country head and Amitab Dev as business head for the region. Both Chhabra and Dev come with more than two decades of experience in the digital marketing space.  

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/shahi.jpg?itok=og9Tqwuh
Sashidhar Jagdishan appointed new CEO of HDFC Bank

NEW DELHI: The Reserve Bank of India (RBI) has approved Sashidhar Jagdishan as the next the chief executive officer of HDFC Bank. "The Reserve Bank of India (RBI) vide its communication dated 3 August 2020, has approved the appointment of Sashidhar  Jagdishan as managing director & CEO of the...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required