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SKODA enhances customer experience in new ad with Boman Irani

The campaign is a part of SKODA’s long-term strategy of ‘Delightfully Surprising’

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MUMBAI: Premium automobile brand SKODA Auto India has launched its latest campaign titled ‘Peace of Mind’ that focuses on enhancing ownership experience.

The ‘4-year Service Care’ is a first in the industry, which offers 4 years warranty and 4 years road-side assistance as a standard feature with all SKODA cars. It also has an optional 4 years maintenance package.

The simple and humorous campaign is a part of their long-term strategy of ‘Delightfully Surprising’, under which 3 TVCs were released in 2016. At that time, ŠKODA India had seen a complete revamp right from their products, network and after-sales services.

The new campaign comprises a TVC in which celebrity Boman Irani has played himself. Initially he is seen admiring the SKODA Kodiaq and its many features. And by the end, he is delighted to know that it comes with a hassle-free ownership package as well.

Commenting on the films, Tarun Jha – Head of Marketing and Product, SKODA AUTO India Pvt. Ltd. said: “SKODA India has always believed in enhancing customer experience and offering delightful products every single time. The 4-year service care package is a unique proposition and has a singular focus of making the ŠKODA ownership hassle-free and pleasant. Apart from the service care package, a host of other initiatives have also been launched.”

Publicis Ambience COO Paritosh Srivastava says, “We had a clear task at hand - to highlight peace of mind that comes with every SKODA car. One look at the campaign, and you’ll know it is trademark SKODA in every way. It’s testimonial in nature but is also a warm and charming human story. SKODA is the first brand to launch this package and we wanted to reinforce the hassle-free ownership experience. With this campaign, we are confident that fence-sitters and others will understand that SKODA not only offers great cars but a great after-sales experience too.”

Publicis Ambience head of creative Ramakrishnan Hariharan adds, “The build quality and features of SKODA cars speak volumes about German precision. But over and above physical attributes, SKODA cars come with a great ownership experience that is unparalleled in the category. And these offerings are not limited-period offers they come standard with every SKODA.”

It is commendable to note here that in SKODA’s almost two decade long presence in India, their partnership with Publicis India has been SKODA’s longest among all agency partners.

SKODA India today has a network of 68 sales and 67 service outlets across the country and has sold over 3,00,000 units of its cars since it launched two decades ago.

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