ShopClues unveils new TVC to celebrate fourth anniversary

MUMBAI: To mark its fourth anniversary, ShopClues has launched a new TV ad campaign that promotes the special ShopClues sale, “4th pe 1/4th rate pe” with its tagline “Sab kuch 1/4th rate pe” (Everything at 1/4th the price!).

Conceptualised and created by Enormous Brands, the TVC aptly illustrates how ShopClues is offering an enviable selection of the most coveted products at unmatched and almost unbelievable price points!

The ad film opens with a man carrying a TV like he would hold a mobile phone. The voice over explains, “Mobile ke daam pe tha, le liya, le liya” (It was priced like a mobile phone, so I bought it!). Similarly, it shows a woman rolling out chapattis with a barbell instead of a rolling pin since home gym equipment has now become so affordable. In the most interesting twist, we see an impersonation of Delhi CM Arvind Kejriwal wearing a cap in lieu of his characteristic muffler. The idea is that everyone has been able to upgrade to something fancier and better thanks to the reduced price points on ShopClues.

Through the TV ad film, ShopClues wants to invite its consumers to participate in its fourth anniversary celebrations and make the best of this celebratory sale.

Speaking on the TVC, ShopClues co-founder and chief business officer Radhika Aggarwal said, “On the occasion of our fourth anniversary, we have put together a sale that seeks to reward and gratify our loyal customers. This is a huge milestone for us and through the TVC we want to communicate all the unbelievable product offers that we have curated for our shoppers. The idea is to raise awareness on what’s awaiting customers on ShopClues!”

Enormous Brands managing partner Ashish Khazanchi added, “ShopClues has organised a one-of-its-kind sale to generate excitement around its fourth anniversary. Through the TVC, we have tried to lucidly and simply showcase the amazing proposition on offer. We want customers to understand that the ‘4th pe, 1/4th rate pe’ sale isn’t mere lip service and you can actually grab stuff which seemed out of reach so far within your pre-determined budget.”

Latest Reads
Corning Appoints Sudhir Pillai as India MD

MUMBAI: Corning Incorporated has announced that Sudhir Pillai has been appointed to the role of managing director for Corning India. Pillai, who most recently served as commercial director, Corning Life Sciences, will be based in Gurugram, Haryana and will spearhead the company’s growth and...

MAM Marketing MAM
Thailand Prime Minister leads National Committee to promote 5G development

A 26-member National 5G Committee has been formed with Thailand Prime Minister Prayut Chan-o-cha as chairman to coordinate the 5G development and boost the digital economy in the country. The committee is also tasked with mitigating obstacles regarding the recall of unused spectrum, from state...

MAM Marketing MAM

Top Indian athletes from India - Rohit Sharma, Hima Das, Nikhat Zareen, Manpreet Singh, Kuldeep Yadav, Dipika Pallikal, Simranjit Kaur and Mirabai Chanu have come together to participate in world’s largest virtual sports event. The #HOMETEAMHERO Challenge is a sporting event for the world’s...

MAM Marketing MAM
9Stacks – India’s leading Poker Platform introduced ‘Private Tables’

9Stacks, India’s fastest growing poker platform announced the launch of “Private Tables” feature on the platform for all the players. Through the private table option, gamers can reserve tables to play with their friends and family anytime. 9Stacks offers the best experience and high engagement on...

MAM Marketing MAM
Huawei obtains world's first CC EAL4+ security certificate for 5G products

Huawei, the global leading provider of ICT technologies, has won the world’s first Common Criteria (CC) Evaluation Assurance Level(EAL)4+ certificate for 5G products. This certificate indicates the security of Huawei 5G base station products reaches the world-leading level and can provide trusted...

MAM Marketing MAM
Made in lockdown: The story of Airtel's ad film

NEW DELHI: Covid2019’s impact on ad houses and production companies has been massive. It’s been quite challenging with all shoots halted for more than two months now. However, many production houses showed great resilience against the odds, drafted newer ways of working and came out with some...

MAM Marketing MAM
Siyaram’s sets a new GUINNESS WORLD RECORDSR achievement for ‘Most Viewers For A Retail Management YouTube Live Stream’ during its ‘Textile Mahakumbh’

Siyaram’s, one of the leading textile brands in men’s fashion for over four decades, hosted its first-ever unique online initiative ‘Textile Mahakumbh’ that brought together textile retailers from across India to address the challenges faced by the industry during the Covid-19 crisis. The ‘Textile...

MAM Marketing MAM
Salman Khan launches personal care brand Frsh

MUMBAI: Bollywood actor and entrepreneur has announced the launch of his personal care and grooming brand Frsh, with the launch of an eponymous sanitiser. Frsh is co-created by Scentials Beauty Care and Wellness Pvt, a beauty brand co-founded by former tennis professional Mahesh Bhupathi. ...

MAM Marketing MAM
Zirca Digital to represent Fandom in India

Mumbai: 360-degree digital solutions provider Zirca Digital Solutions has been appointed as the exclusive advertising sales representative in India of global entertainment platform Fandom. As part of the partnership, Zirca will work towards maximising Fandom’s advertising revenue potential, build...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required