Shipyaari drives sustainability and women empowerment with Heels on Wheels campaign

Shipyaari drives sustainability and women empowerment with Heels on Wheels campaign

Heels On Wheels campaign to demonstrate its commitment to the environment.

Mumbai: Shipyaari, a SaaS-based logistics enabler, providing end-to-end logistics  solutions to D2C and e-commerce businesses globally has furthered its sustainability agenda by  partnering with smart commute foundation and the department of physical education, University of Mumbai for Heels on Wheels campaign. The event is an all-woman-cycle rally aimed at empowering women and raising awareness about women’s health and fitness and hopes to train and nurture at  least 1200 women across 24 wards of Mumbai City who work as house help and live in informal  settlements. In parallel, the initiative also promotes the message of a greener future complementing  Shipyaari’s commitment towards curbing the carbon emission from transportation.

Shipyaari CEO and co-founder Nayan Ratandhayara said "I know first-hand how easy it is to get  wrapped up in the excitement of startup life and subsequently, neglect one's health. That's why  we are proud to sponsor Heels on Wheels, an event that reminds us of all of the importance of health and wellness. At Shipyaari, we believe that success is only meaningful if we achieve it while  maintaining our physical and mental well-being. I urge everyone to prioritise their health because, without it, no amount of success is worth it."

24 bicycles have been donated in the recently concluded cycle rally to women house-helps living in K West Ward, Mumbai. A free health check-up camp has also been announced for 18 and 19 March at Decathlon, Andheri West that will provide attendees with an opportunity to also learn about the importance of physical fitness.

Smart Commute Foundation director and the first bicycle mayor of Mumbai, Firoza D mentioned,  “This initiative not only empowers but also supports the right to inclusiveness & change the mindset attached to cycling & women. Bicycles have proven to be wheels of change repeatedly. We have trained & planned a donation drive for 24 women who work as house help & live in informal  settlements of K West Ward of Mumbai City. We urge Mumbaikars to collaborate & provide an  opportunity to share our thoughts & be a voice to encourage training & nurturing at least 1200 women across 24 wards of Mumbai City to cycle for Fitness & Freedom of Mobility.”

By supporting initiatives such as Heels On Wheels, Shipyaari continues to demonstrate its commitment  to the environment and the community. Last year the company extended its support to the Cycle Chala City Bacha campaign for a mega cycling event to promote safe cycling infrastructure and significant  health equity.