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Seagram's Royal Stag ropes in global icons for new campaign

The film raises the question: ‘Can a world that thinks large, ever be small?’

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NEW DELHI: Seagram’s Royal Stag has provided a global outlook to its philosophy of ‘Make it Large’ with a powerful new campaign that inspires audiences to achieve their dreams. Top global icons like Ranveer Singh, Rohit Sharma, Jasprit Bumrah, Kane Williamson, McDonald Wanyama, Diva Dhawan, and Young OHM have come together to put out a thought-provoking message – ‘Can a world that thinks large, ever be small?’

The film pivots on the narrative that pursuit of success has no boundaries and ‘large’ is limitless. This campaign has a special relevance now, for a world that thinks ‘large’ will emerge even stronger in these trying times.

The new campaign was conceptualised by Ogilvy India, directed by German director Julian Ticona Cuba, in partnership with Estonia-based production house Munchhausen, and shot across four countries. Adding to that, protagonists from six countries came together to make it a truly global film. The new campaign would be amplified via a 360-degree media plan.

Pernod Ricard India CMO Kartik Mohindra said “Royal Stag has always been an iconic brand with a young heart that motivates people to dream, achieve and make it large in life. Our latest campaign captures the spirit of today’s generation which does not hold back, embodies self-belief and is willing to go the distance to fulfil their dreams. The film captures this spirit and depicts how achievers from across the world rally around this inspiring philosophy.”

Ogilvy India CEO Kunal Jeswani said, "Can a world that thinks large, ever be small? The world is full of opportunity and when each of us strive to fulfil our potential, we live our lives like they were meant to be lived. Large.”

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