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Seagram's Royal Stag adds Jasprit Bumrah to 'Dream Team'

Jasprit Bumrah will soon be seen in a 360-degree ad campaign for the brand

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/16/Royal_Stag-Jasprit_Bumrah.jpg?itok=8g9gX98I

MUMBAI: Making a grand addition to its ‘Dream Team’, Seagram’s Royal Stag has announced Jasprit Bumrah’s name as its brand ambassador. The young cricketer will soon be seen in a full-fledged 360-degree marketing campaign for the brand.

Welcoming Bumrah to the ‘Royal Stag Dream Team’, which comprises of names like Yuvraj Singh and Mahendra Singh Dhoni, Pernord Ricard CMO Kartik Mohindra said, “Royal Stag has always been an iconic brand that has inspired people to dream, achieve, and make it large in life. We are extremely excited to have Jasprit Bumrah on board. His journey from debut till today, has been inspirational, where now, he is unanimously acknowledged as one of the greats of the game across all formats.”

Sharing similar views, Pernord Ricard India general manager marketing Ishwindar Singh told Indiantelevision.com that the brand is proud to have Bumrah onboard.

Elaborating more on the process of getting Bumrah to be a part of the dream team, he shared, “We had associated with the ICC for the world cup and once that got over, we thought of bringing someone (from the team) on board, as sports is a continuous and dynamic medium. We were looking for someone who is living our brand philosophy of ‘Make it Large’. And when we met Bumrah, we realised that he is a perfect fit, as he is someone who came from a small town, started his career young, and has worked really hard to achieve what he has achieved.”

Singh added, “It was a small conversation with Bumrah, it did not go back-and-forth for long because when he saw the brand, he also realised that our philosophies were matching.”

Bumrah, indeed, seemed much excited to be associated with the brand that has had a long connection with cricket. He commented, “I am delighted to be associated with a brand that constantly inspires India with the power of sports and spirit of making it large. I feel that my journey as a cricketer and my achievements were driven by an underlying passion of ‘Making it Large’ irrespective of the challenges and hurdles I faced.”

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