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SBI Life Insurance, WATConsult launch Christmas campaign under #MainSeHum series

SBI Life fed over 200 underprivileged during the course of this film

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MUMBAI: As a part of its “Main Se Hum” series, SBI Life Insurance has launched a Christmas campaign that led focus to the activities of Robin Hood Army (RHA) through a film produced by WATConsult.

Over the course of the film, SBI Life fed over 200 underprivileged children and homeless adults, covering several sections of New Delhi with blankets as well. The Robin Hood Army's activities are intertwined deeply with the values of the 'Main Se Hum' campaign as well as the Christmas spirit of joy and benevolence.

RHA traces its origins to New Delhi—started with a team of only 6 people in 2014, it is now an international organisation spanning 12 countries and several Indian cities. Its key purpose, as covered in the film, is to take excess food from sources like restaurants, events, corporates, and individuals and redistribute it to deprived sections of society. Around winter and Christmas though, they also distribute blankets and organise fun events for the children they work with.

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