MAM

×

×

Saregama makes digital audio players cool again

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/11/21/Saregama.jpg?itok=SR79IN5o

MUMBAI: There is nothing that moves India like music and when it comes to music, who would disagree that songs from the 50s, 60s, 70s, and even the 80s have touched India like few other things have. Several generations have grown up on singers like Rafi, Lata, Mukesh, Kishore, Sahir, Majrooh, RD, and they became such a part of our lives that they are referred to by their first names. And yet, today, we struggle to get access to their songs. The 40+ Indian living in smaller towns today is not very comfortable with the contemporary music media – be it smartphones, memory sticks, or download options.

Saregama has launched its first ever digital and TV film for its hot new product - a portable digital audio player with in-built stereo speakers and 5000 evergreen Hindi songs inside called Saregama Carvaan.

Saregama wanted to capture and portray the depth of emotions and the role that music, and by its extension Carvaan can play in people’s lives. Ad agency The Womb wanted to stay away from the casual, the flippant, or the superficially happy-clappy world of gifting advertising.

The film showcases the couple as they move through life and how a song is an integral part of their relationship. It is the husband’s stress buster, it is his solace, his happiness and joy. It is also his ‘lori’! Until one day, the wife passes away and the song ceases to exist. The son has observed the song, its role in the relationship of his parents and how troubled is his father. He brings along Carvaan as a gift which may never replace the mother but most surely can bring the song and associated memories back to life.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/flipppcart.jpg?itok=RoO4qRrP
Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement

Bangalore: Flipkart, India’s leading e-commerce marketplace, has unveiled its star-studded advertising campaign ahead of the much-awaited Big Billion Days. Said to be the biggest event till date, Flipkart has collaborated with celebrities and influencers across the spectrum to reach out to and...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/cision.jpg?itok=bz12ZrrX
Global Operators Collaborate with industry partners to Facilitate O-RAN Testing and Integration

The Open Test and Integration Center (OTIC) initiative was launched today led by a group of global operators, vendors and integrators.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/snapdeal.jpg?itok=qAdoVfur
Snapdeal partners Jharkhand govt to promote bamboo products

MUMBAI: Snapdeal, India’s leading value-focused marketplace, has launched hand-made bamboo products from Jharkhand on its platform. The products were launched in partnership with Mukhya Mantri Laghu Kutir Udyog Vikas Board (MMLKUB), an initiative of the Department of Industries, Government of...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/shubh.jpg?itok=RhKuKaIU
Shubh Loans revamps its brand identity

MUMBAI: Shubh Loans, a digital lending platform based out of Bangalore, has revealed its new brand identity with the launch of its new logo. The new logo aims to capture the Indian values of simplicity and grace. It repositions Shubh Loans as an ethical platform for access to formal credit.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/men.jpg?itok=3mNyR37E
MensXP unveils India’s first community-driven clean premium men’s beauty brand ‘MensXP Mud’

MUMBAI: India’s largest online men's lifestyle brand, MensXP has entered the men's grooming products sector with its clean premium men’s beauty brand, ‘MensXP Mud’. Currently, MensXP Mud offers BB Cream in 6 shades that match different skin tones, face wash (Oily/Dry skin variants), Face and Body...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/samsung.jpg?itok=VeOj58dh
This Festive Season, ‘Add More Love’ with Samsung’s Never Before Offers on QLED TVs, Appliances, Get Upto 25% Instant Discount, 15% Cashback

MUMBAI: Elevating the festive spirit this season, Samsung, India’s largest consumer electronics and smartphone brand, has launched its ‘Add More Love’ festival campaign offering exclusive deals and assured gifts for  consumers across India. Consumers purchasing select Samsung products such as QLED...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/duroflex.jpg?itok=1Ry4qoF_
Duroflex introduces India’s only certified orthopaedic mattress range

MUMBAI: In today’s day and age, there is a growing awareness on the fact that back pain simply isn’t an age related issue. It is an increasingly common lifestyle problem with known reasons like faulty sitting postures, lack of exercise and everyday stress, to name a few. A mattress that will...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/apolo.jpg?itok=VbZ4SH8P
Apollo Tyres sharpens focus on the SUV segment in India

MUMBAI: Apollo tyres have further consolidated their range in the SUV tyre segment with the launch of Apterra AT2, a tyre designed specially for the off-road enthusiasts. Designed and developed as a collaborative effort between the two Global R&D Centres -- in Enschede, the Netherlands and in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/benetton.jpg?itok=QdWaCq0c
United Colors of Benetton opens milan fashion week with a poolside fashion show - the color wave

MUMBAI: Color Wave is the second fashion show by the historic Treviso brand. United Colors of Benetton, under the artistic direction of Jean-Charles de Castelbajac, offers a Spring/Summer 2020 fashion show inspired entirely by the sea. The location is the historic Piscina Cozzi swimming pool, a...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories