MAM

Salman Khan in Relaxo's 'Keep Chillin, Keep Flippin' TVC

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/04/11/salman.jpg?itok=lNmLWDiH

NEW DELHI: Footwear brand Relaxo recently launched a new TV commercial with Salman Khan for its fashionable, colourful, trendy series of comfortable flipflops- Bahamas.

The TVC features the vibrant mix of mood, outdoor activity, and young characters along with the magic of the visual landscape, weaving the brand communication into an energetic, stylish, and chirpy concept. 

The film opens with a group of boys and girls feeling bored in a well-decorated room. In between, Salman Khan makes an entry, teases them for their boredom, and asks to go to the Bahamas (proposes an interesting plan to lift their mood). The girls and guys get excited while Salman opens a wardrobe filled with the entire range of Bahamas slippers. The next scene cuts to a beach location with all the characters wearing colourful slippers and Salman dancing on groovy music.

Speaking on the launch of TVC, Relaxo Footwears Limited executive director (Sales & Marketing) Gaurav Dua said Bahamas, as the name suggests, transports you into the world of free spirit and fun which unwraps and unbounds you from the mundane and routine to elevate you into a world of cheerfulness, joy and bonhomie. Bahamas boast of a versatile range of exquisite styles that suits the ever evolving needs of today’s youth

With the concept "Keep Chillin, Keep Flippin”, the brand aims to position itself as a vibrant and youthful brand that compliments various moods and lifestyle of its customers. The campaign also brings in energy into characters, motivating them to enjoy the moment of life, go out and chill with friends.

Brand ambassador Salman Khan performed some of his signature moves and thrills the crowd while making the characters to go all groovy on cheerful music. The TVC captures the spirit of joy, individuality and carefree attitude and enjoying the best in style and comfort- Relaxo Bahamas slippers.

The commercial has a nice Caribbean music with a signature Bahamas step celebrating the mood of free spirit, creating a strong hook amongst the consumers.

Commenting on the insight behind the campaign, Arms Communication Creative Director Sanjeet Ahluwalia said, "The whole concept is to create a feel of Bahamas as the brand name itself is Bahamas. Bahamas is all about fun, carefree, energetic, colourful, excitement.  Step into it today and just like Salman's friends, step out of boredom and turn your life into a fun loving zone”

Agency: Arm Communications

Creative Director: Sanjeet Ahluwalia & Deepak Kirodian

Client Servicing: Mukesh Gulati

Account: Arms Communications

Production House: RAT Films

Director: Ashutosh Shah & Taher Mithaiwala

Producer: Ruchi Narain

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/The-Red-Abby_-Jury.jpg?itok=iIFDbv_y
Red Abby to adjudge the best communication programmes that fight violence against women

MUMBAI: The Advertising Club and the Advertising Agencies Association of India (AAAI) will launch ‘The Red Abby’ award as a part of Goafest 2020.  ‘The Red Abby’ awards have been instituted to acknowledge the best creative works that address the issue of violence against women in society. The jury...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/admitad.jpg?itok=5WteI1UN
Admitad drove sales worth $65 million through affiliate marketing in India in 2019, reveals Admitad Annual Affiliate Report 2020

MUMBAI: Global affiliate network Admitad released its annual Affiliate Report 2020 which studies trends in the international affiliate marketing industry, identifying the global market growth drivers over the past year. The report provides an in-depth understanding of the region-wise shift to the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/inox.jpg?itok=U5p1KxnV
INOX deploys Dolby Multichannel Amplifiers

MUMBAI: Cinema chain INOX Leisure Limited (INOX) today extended its strategic partnership with Dolby, a leader in immersive entertainment experiences to provide the best in class cinema solutions. With Dolby Atmos screens already present at INOX multiplexes across the country, INOX today announced...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/rishi.jpg?itok=AH6N3qQ_
Rishi Khiani to step down from Ant Farm to build a startup in the Job-tech space

MUMBAI: Serial innovator Rishi Khiani has announced that he will be stepping down from day-to-day operations at Ant Farm, a digital innovation company that he founded in 2013. While he steps down from his operational role, Rishi will continue to be a promoter shareholder in Ant Farm and its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/davidson.jpg?itok=4DXJ4RcF
Harley-Davidson India launches #FreedomStoriesIndia : Social media campaign highlighting unique stories of Harley Riders

MUMBAI: Building on its approach to transform owners into brand ambassadors, Harley-Davidson India has launched an innovative campaign on social media that also inspires the new wave of riders. Harley-Davidson’s #FreedomStoriesIndia is an initiative that captures the journeys and philosophies of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/mumbai.jpg?itok=a2_bNNUt
Marriott International and Mumbai Indians Announce Sponsorship Agreement For Next 3 Indian Premier League Seasons

MUMBAI: Marriott International and the Mumbai Indians, the most successful and internationally recognized brand of the Indian premier League (IPL) including 2019 season champion today announced a multi-year partnership, giving members of Marriott Bonvoy, the award-winning travel programme from...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/thappad.jpg?itok=SUzPS33s
Hygiene brand Pee Safe partners with 'Thappad'

MUMBAI: Pee Safe, India’s leading personal hygiene and wellness brand, has collaborated with the movie Thappad starring Taapsee Pannu. A video featuring Taapsee went live ahead of International Women’s Day 2020. It is trending as #BeSafewithPeeSafe on various social media platforms.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/tra.jpg?itok=SFn0s9wx
Samsung is India’s most desired brand; Sony TV fourth in the list

MUMBAI: South Korean mobile brand Samsung has topped the list of TRA’s Most Desired Brands 2020. The next spot is followed by Apple which has moved one rank up as compared to last year. Apple steadily climbed rank from 290 in the year 2015 to now being second. Samsung has secured its place in the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/dadasaheb.jpg?itok=uosKGtwz
PNG Jewellers honoured at Dadasaheb Phalke International Film Festival Awards 2020

MUMBAI: PNG Jewellers, the 187 Years legacy jewellery the brand was awarded the token of appreciation at Dadasaheb Phalke International Film Festival Awards 2020 for “Excellence in Jewellery- Retail”. The prestigious appreciation letter was received by Dr. Saurabh Gadgil, Managing Director, PNG...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required