Royal Sundaram, iProspect India change the meaning of gifting

#TheUnusualGift campaign consists of three digital films

MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has created a digital campaign for Royal Sundaram General Insurance Co Ltd. The two-decade-old company, through its first-ever campaign – #TheUnusualGift – aims to change the perception related to gifting.

With most insurance companies emphasising on fear while selling their products, Royal Sundaram and iProspect pushed the envelope to make people rethink about what makes a perfect gift. Through this campaign, the brand wants to talk about the unusual gift which truly symbolises 'love and care.’

The first film, featuring a couple, highlights how in today’s busy life one can forget about the little things that matter. However, it does make a point that though one is busy, he/she is aware of each other’s choices. While the wife packs her husband’s favourite dish, the husband gifts her an insurance policy to showcase his love and commitment towards her. Similarly, two more digital films – Siblings and Parents - were released looking at different scenarios.

Commenting on the campaign, iProspect VP-south Krishna Kumar Revanur said, “Health is wealth, and ability to afford best medical care is a luxury in times of spiralling medical costs, the communication of #TheUnusalGift fits perfectly in today’s fast-paced life, it is thought provoking and persuades the audience to do it for their loved ones. A gift doesn’t have to be in a box always. With #TheUnusualGift, we want to break stereotypes and want our audience to look at insurance and the novelty of the assuring gift in a different light, as we continue to change perceptions.”

Commenting on the campaign, Royal Sundaram CIO and country head – retail operations, customer service and ebusiness TM Shyam Sunder said, “With over 5 million customers already across India, through this campaign we want to reach out to more people in today’s digital age. After being in the market to close to two decades, we launched our first-ever campaign with iProspect, as we loved the concept of #TheUnusualGift. A health insurance is an ‘unusual’ gift to our loved ones, so that they can enjoy life without any financial anxiety in their mind. The tag line ‘Kaun kehta hai ki tohfa sirf gift box mein aata hai’ conveys exactly how we wanted everyone to rethink about health insurance as an unusual gift that has a utility value that keeps reaping benefits over the years and it’s a great investment plan that one can gift to their loved ones.”

Latest Reads
JK Super Cement announces association with Dabang Delhi as Team Title sponsor in Pro Kabaddi League 2019

MUMBAI: JK Super Cement, India’s premier grey cement brand today announced its association with Dabang Delhi as the team title sponsor for the Pro Kabaddi League 2019. Under this partnership, the team players will endorse the brand and sport the JK Super Cement brand logo on their jerseys in all...

MAM Marketing MAM
Magicbricks signs Ayushmann Khurrana & Kriti Sanon as brand ambassadors

MUMBAI: Magicbricks, India’s No.1 property site, today announced that it has signed up Bollywood actors Ayushmann Khurrana and Kriti Sanon as its brand ambassadors. The two popular actors will feature in various Magicbricks' campaigns in the future. At a time when the brand is delivering strong...

MAM Marketing Brands
Flying Machine launches F-Lite collection in collaboration with BBoying champ Arif Chaudhary

MUMBAI: Tonic Worldwide, an independent digital agency, has launched a campaign to introduce F-Lite, the latest collection from the popular denim wear brand Flying Machine, in collaboration with the reigning Indian BBoying champ, Arif Chaudhary.

MAM Marketing Brands
Consumer Confidence of Indians ebbs in August 2019: Thomson Reuters-Ipsos PCSI

MUMBAI: Consumer Confidence of Indians has dropped by 3.1 percentage points in August 2019, according to the latest India Primary Consumer Sentiment Index (PCSI),as measured by Thomson Reuters in partnership with Ipsos. This downward slide in PCSI has been continuous since May 2019, barring a...

MAM Marketing MAM
Perfetti Van Melle India expands Center fresh brand portfolio with launch of Center fresh 3 Layer Gum

MUMBAI: In 2019, Center fresh - the iconic chewing gum brand from Perfetti Van Melle, celebrates its 25th anniversary in India. And in this milestone year, the brand has launched a new innovative product - Center fresh 3 Layer gum.

MAM Marketing MAM
From menstrual hygiene to career counselling; Lodestar UM concludes another satisfying chapter of Impact Day

MUMBAI: Giving back to the society is an integral part of Lodestar UM. So every year the agency shuts its offices on a work day and every employee engage in philanthropic work across Mumbai, Delhi and Bengaluru. This year from educating destitute women on menstrual hygiene to helping children in...

MAM Marketing MAM
La Pegasus Polo renews partnership with the Campeonato Argentino Abierto de Polo

MUMBAI: Sanjay Jindal founded and Mumbai based La Pegasus Polo, one of India’s upcoming premier Polo establishments, today announced the renewal of its partnership with the Campeonato Argentino Abierto de Polo (Argentine Open Polo Championships 2019), and widely considered the world’s greatest Polo...

MAM Marketing MAM
OZiva, India's first clean-label active nutrition brand launches a #MyPCOSStory Campaign

MUMBAI: OZiva, India’s first clean-label active nutrition brand developing natural, plant-based nutritional products, recently announced the launch of its #MYPCOSStory campaign. The campaign will be on during the entire month of September, which is also the PCOS awareness month. It is aimed at...

MAM Media and Advertising Ad Campaigns
Ayushmann Khurrana and Radhika Apte join Daniel Wellington's global campaign #DWMoments

MUMBAI: Daniel Wellington, the globally renowned watch and accessories brand, known for its detail-oriented and sleek design, recently launched a new brand campaign called #DWMoments. The Moments campaign is based on in-depth interviews with influential people from across the globe, letting them...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories