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Reliance Jewels launches digital campaign for Diwali

The aim is to reach out to the existing and prospect consumer base

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MUMBAI: With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper.

In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital campaign. The brand launched the new campaign to reach out to the existing as well as prospective consumer base to spread awareness about safe jewellery purchase scheme, thereby making jewellery shopping a pleasant experience.

Reliance Jewels CEO Sunil Nayak says, “The newly launched digital campaign will talk about Reliance Jewels’ special offers this festive season along with additional benefits such as complete rate protection, Full Return on Old Gold Exchange and Free Jewellery Insurance. We understand and value our customers and aim to bring only the best offers and benefits for them combined with superior quality, exquisite designs at our showrooms.”

With the entire country coming together during this season to share joyous moments and memories, the wide variety of traditional and contemporary fine jewellery designs at Reliance Jewels makes it a one-stop shop destination for festive shopping and gifting.

Reliance Jewels’ festive campaign advocates its relevance and existence in the customer’s entire life cycle and promises to be with them at every moment. Along with excellent offers the campaign also delivers on the value proposition to its customers.

Reliance Jewels is present in two different formats – Standalone Showrooms and Shop in Shop (SIS). Currently operating through 58 showrooms and 36 SIS, Reliance Jewels is rapidly expanding its base across the country and is set to cross 100 point of sales before Diwali. While Reliance Jewels showrooms offer a spectacular variety of designs in its collections and has an ornament for every personality and every occasion, on the other hand Reliance Jewels Shop in Shop offers light weight, trendy and stylish fine jewellery at an affordable price.

With maximum focus shifting towards customer centricity, new innovative designs and offering unique value proposition to its customers, Reliance Jewels is expanding rapidly. For the patrons the upcoming showrooms will provide an ethereal experience as they walk into a dazzling environment replete with alluring displays of gold and diamond jewellery against rich and opulent decor.

The brand deals in 100 percent BIS Hallmarked Gold and every diamond used is internationally certified by independent certification laboratories. All Reliance Jewels showrooms have QC Tech Rooms for repairs and Karat Meters for customers to assess purity of gold free of cost. Apart from this the brand also offers loyalty points on every purchase.

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