MAM

Radio Mirchi and Red FM team up to promote nutrition

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/27/deepika%20warrier.jpg?itok=nXGyuJCZ

MUMBAI: PepsiCo India’s Quaker Oats+Milk along with Mindshare, a full-service media agency, a part of GroupM will bring together two of India’s largest radio stations as a part of their ‘Power of Two’ campaign. The campaign will see two of India’s favourite radio stations come together to put up one magnum opus show to highlight the importance of the right nutrition.

Spanning over four hours, RJ Raunac, of Bauaa fame, and RJ Naved, famously known for Mirchi Murga, will deliver non-stop on-air magic with their diverse personalities, comic timing and love for music and nutrition.

PepsiCo India vice president of nutrition category Deepika Warrier says, “Through this association with Radio Mirchi and RED FM, we want to send out an equally relevant message on the importance of right nutrition. We are certain that this show will lead all the listeners out there towards a healthier tomorrow.”

Mindshare South Asia CEO Prasanth Kumar adds, “Bringing together Radio Mirchi and RED FM is definitely a never heard before phenomenon. We hope to reach as many listeners as possible and aware them with the brand’s new product.”

The show will have an interesting mix of guests which include PepsiCo’s Deepika Warrier, Ritika Samaddar, Regional Head- Dietetics - Max Healthcare and Master Blaster, Sachin Tendulkar. While Deepika will talk to the young listeners on the various career opportunities and mentorship programs, Ritika will highlight the importance nutrition in millennials. The finale will have the Master Blaster, Sachin Tendulkar, join in for a special segment. Sachin will speak about his life and about the significant role of nutrition in his 24 year long cricketing innings.

ENIL (Radio Mirchi) MD& CEO Prashant Panday adds, “Brands built with passion and on strong pillars have the courage to experiment, be it Quaker, Radio Mirchi or Red FM. We at Mirchi are proud to associate with Quaker Oats+Milk and Red FM to create a historical moment on radio. Our listeners will be delighted to hear RJ Naved and RJ Raunac come together for the first time.”

93.5 RED FM chief operating officer Nisha Narayanan mentions, “Radio as a medium allows for such innovations and with support of brands like Quaker which believe in innovation and disruption, it only allows two strong radio brands like RED FM & Radio Mirchi to come together and co-create something different. I am sure the show will be a delight for both the listeners and the brand team. We look forward to creating innovative and engaging content and client solutions in times to come.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/28/kirin.jpg?itok=Z5_zl0Tm
Kirin Crayons Organizes Industry Roundtable on Indo-China Bilateral Trade relations & the Impact of Coronavirus

MUMBAI: Kirin Crayons, the leaders in providing integrated marketing solutions for Chinese brands to prosper in India in association with the International Advertising Association organized a roundtable discussion ‘WE STAND WITH CHINA’. The aim was to bring to light the Impact of Coronavirus on...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/28/denver.jpg?itok=rgXqGj0V
Denver’s SRK Signature Collection, Maestro & Emperor launched

Denver, a leading brand in Men Grooming Industry has added all new Denver Signature range of deodorant body spray. The two new eminent of the collection, Denver Maestro & Denver Emperor has a magnificent odour for all men to keep smelling and feeling extraordinary. This series of Denver,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/28/fortune.jpg?itok=H9n_qFjx
Fortune unveils a new logo and identity

MUMBAI: Fortune, a renowned food FMCG brand has unveiled a brand new logo and a wide range of product offerings. In the digital era, where the consumer’s attitude and behaviour have become extremely intuitive, the brand opted to focus on digital amplification to present it’s new identity across...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/28/etmoney.jpg?itok=9Z05JQXR
ETMONEY launches India’s first tax rap ‘Tax Ka Bhoot’

MUMBAI: As Indians enter the last month for saving tax for this financial year, ETMONEY has launched a rap song featuring India’s newest dance sensation, TikTok star Yuvraj Singh, famously known as Baba Jackson and actor Biswapati Sarkar on the average Indian’s fight against the ‘Tax Ka Bhoot’...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/28/sprite.jpg?itok=FU9av5-G
Sprite launches multi-lingual summer campaign

MUMBAI: Coca-Cola India has unveiled a new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’ for its sparkling beverage Sprite. The campaign in a light-hearted manner reiterates the brand’s core message of being the best refresher in the summer.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/28/brand.jpg?itok=b8vUengM
Brand Street Integrated Executes Experiential Campaign for MTR’s New Product “Laban Stretchy Man”

MUMBAI: Brand Street Integrated, a leading marketing agency has executed an experiential campaign for “Laban Stretchy Man”, the new human-shaped, stretchy, fruit flavoured chews from Norwegian brand Orkla. The product has been localized by MTR Foods in India. This was a sales and sampling campaign...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/28/prega.jpg?itok=HypwxrwO
Prega News gives a new colour to Good News with #ImwithYellow camapign

MUMBAI: Despite many social and economical advancements that the society has witnessed in its journey to the 21st century, there are certian evils that still prevail here.  it’s disheartening to see how something as serious as sex discrimination still exists in our so-called modern society!

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/28/Worldline.jpg?itok=tV2QMwZk
UPI recorded transaction volume of 10.8 bn in 2019: Worldline India Digital Payments Report

MUMBAI: In 2019, the four forms of online payments -- debit cards, credit cards, Immediate Payment Services (IMPS) and Unified Payments Interface (UPI), recorded a combined transactions volume of over 20 trillion and combined value of over Rs trillion, reveals the annual Worldline India Digital...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/The-Red-Abby_-Jury.jpg?itok=iIFDbv_y
Red Abby to adjudge the best communication programmes that fight violence against women

MUMBAI: The Advertising Club and the Advertising Agencies Association of India (AAAI) will launch ‘The Red Abby’ award as a part of Goafest 2020.  ‘The Red Abby’ awards have been instituted to acknowledge the best creative works that address the issue of violence against women in society. The jury...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required