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Praveen Kenneth launches ‘Ek Desh, Ek Hum’ platform

The platform launched with a video stressing on ‘Stronger Together’ theme

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MUMBAI: The founder of Law&Kenneth and former chairman Law&Kenneth | Saatchi & Saatchi, Praveen Kenneth, has launched the platform ‘Ek Desh, Ek Hum’ with a video that stresses on the ‘Stronger Together’ theme.

The launch video has been directed by noted filmmaker Pradeep Sarkar while the music has been scored by Dhruv Ghanekar and the lyrics have been penned by Ishita Arun. It shows a young nation awakening to the need to come together.

Elaborating on the intent of the campaign, Praveen Kenneth said, “What we are conveying is not new. It’s simple, it’s obvious. We all know the magic of India is the amazing diversity of its people, across cultures and religion. Our life is fuller, vibrant, expanded, thanks to our Hindu, Christian, Muslim, Sikh, Jain, Buddhists friends, brothers, and sisters. I believe this is the underlying strength of our nation. The important thing, however, is that we need to keep bringing this back into the center stage of conversation and consciousness.”

He added, “In a daily life which zigzags through understandable difference, disagreements, arguments, and loud and angry debates—which is the beauty of a democracy and always encouraged—the interest of India and Indians, should and will always be the in the centre. The campaign is an effort to bring back these conversations”.

“Togetherness is strength; this is the singular message that we want to convey,” Kenneth concluded.

The video is accompanied by a Twitter push that will be hosted on #Ekdeshekhum and will be supported by an extensive TV and Radio support.

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