MAM

Praveen Kenneth launches ‘Ek Desh, Ek Hum’ platform

The platform launched with a video stressing on ‘Stronger Together’ theme

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/19/ek.jpg?itok=Xkvu94MC

MUMBAI: The founder of Law&Kenneth and former chairman Law&Kenneth | Saatchi & Saatchi, Praveen Kenneth, has launched the platform ‘Ek Desh, Ek Hum’ with a video that stresses on the ‘Stronger Together’ theme.

The launch video has been directed by noted filmmaker Pradeep Sarkar while the music has been scored by Dhruv Ghanekar and the lyrics have been penned by Ishita Arun. It shows a young nation awakening to the need to come together.

Elaborating on the intent of the campaign, Praveen Kenneth said, “What we are conveying is not new. It’s simple, it’s obvious. We all know the magic of India is the amazing diversity of its people, across cultures and religion. Our life is fuller, vibrant, expanded, thanks to our Hindu, Christian, Muslim, Sikh, Jain, Buddhists friends, brothers, and sisters. I believe this is the underlying strength of our nation. The important thing, however, is that we need to keep bringing this back into the center stage of conversation and consciousness.”

He added, “In a daily life which zigzags through understandable difference, disagreements, arguments, and loud and angry debates—which is the beauty of a democracy and always encouraged—the interest of India and Indians, should and will always be the in the centre. The campaign is an effort to bring back these conversations”.

“Togetherness is strength; this is the singular message that we want to convey,” Kenneth concluded.

The video is accompanied by a Twitter push that will be hosted on #Ekdeshekhum and will be supported by an extensive TV and Radio support.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/24/photogrid_plus_1627118043982.jpg?itok=e1r1QWzL
Tokyo 2020: Brands riding the Olympics bandwagon to root for Team India

MUMBAI: As India enters its 100th year of participation at the Olympic Games, the world witnesses the Games as never before. The country sent its first team to the Olympic Games in 1920, comprising four athletes and two wrestlers. Cut to this year’s 228-strong Indian contingent- the nation’s...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/24/photogrid_plus_1627111678068.jpg?itok=VE57XfXZ
KKR appoints Binda Dey as chief marketing officer

Mumbai: Kolkata Knight Riders (KKR) has appointed Binda Dey as KKR and Knight Riders Global Franchises' new chief marketing officer (CMO). This would be her second stint with the company after having served as head of marketing in 2015-16.  In her new role, Dey will oversee all aspects of marketing...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/24/photogrid_plus_1627108518476.jpg?itok=Wzxqd4yV
ET Digital brand & business strategy head Syed Fazal Bari moves on

Mumbai: The Economic Times Digital head, brand and business strategy, Syed Fazal Bari has quit Times Group. Syed is leaving the organisation in the first week of August after more than 14 years stint. According to our sources, Syed has joined The Indian Express Group-owned The Financial Express as...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/24/car24.jpg?itok=VcGjv5_F
CARS24 rolls out prank to educate customers with its 'Dates or Best Rates' ad

CARS24, an e-commerce platform for pre-owned vehicles has rolled out its latest digital film ‘Dates or Best Rates’ that aims to create awareness for benefits of organised car buying and selling.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/24/barc.jpg?itok=ydUo-JqS
HUL retains top advertiser spot in week 28: BARC

Continuing with last week’s trend, Hindustan Unilever Ltd. maintained its position as the top advertiser across genres during BARC week 28 (10 July – 16 July). The recorded ad volume, however, fell from 4893.09 (‘000 sec) in week 27 to 4450.14 (‘000 sec).

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/event1.jpg?itok=xjDq6ddO
2021 PR and Communications Aces awards winners announced

The winners of the first edition of the PR and Communication Aces 2021 were announced here on Friday.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/asics-logo.jpg?itok=IuaqhYR1
ASICS India launches new campaign to kickstart upcoming sports season

As the world’s most-awaited quadrennial sporting event commences on 23 July, Japanese multinational sports equipment brand, ASICS launched its ‘Celebration of Sport’ campaign.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/[current-date%3Acustom%3AY/m/d]/photogrid_plus_1627046961573.jpg?itok=qVVQgdPT
Max Bupa Health Insurance rebrands as Niva Bupa

Mumbai: Max Bupa Health Insurance on Friday announced that it has rebranded itself as Niva Bupa. Backed by True North and Bupa, the company will aim to provide financial assurance as well as healthcare access to its customers. Owing to a change in shareholding pattern, with the exit of Max India...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/[current-date%3Acustom%3AY/m/d]/photogrid_plus_1627031972370.jpg?itok=RRR-ZeAF
Ritu Phogat joins Under Armour's list of elite athletes

Mumbai: American sports equipment company Under Armour has partnered with Indian mixed martial arts athlete Ritu Phogat. The brand said it aims to further its mission of engaging, empowering, and inspiring athletes everywhere. Phogat, who is popularly known as the Indian Tigress in the MMA...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required