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PokerBaazi.com launches new campaign ‘Moves like EndBoss’

The campaign targets millennials through an upbeat rap song

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MUMBAI: PokerBaazi.com has got the millennials grooving to its tunes with players showing who has the best ‘Moves like Endboss’ with its new engagement campaign aimed at creating hype for PokerBaazi’s upcoming mega-tournament, ‘EndBoss’. Billed as ‘India’s Biggest Poker Tournament Ever’, the EndBoss promises a mind-boggling sum of money in its prize pool, and the campaign’s goal is to capture the life-changing experience one can have if they win. 

Directed in a hip-hop style with dance choreography, the video brings to life the glory and emotion behind the game of poker and is sure to instantly connect with players from across the country. Adding to the distinctiveness of the rap are the catchy lyrics which perfectly encapsulate the attitude and mindset one needs to have while playing. 

Commenting on the initiative, PokerBaazi.com marketing director Varun Ganjoo said, “Poker is a game of skill and strategy that can only be understood once you experience the game for yourself. There is still huge potential for it in the country and we firmly believe that the EndBoss campaign will enable us to enter new markets with a message that resonates with players and reflects our brand identity.”

Leaving no stone unturned to popularize the song, the brand intends to rope in renowned dancers and popular names like Kunal More, The BOM Squad and Vicky and Aakanksha, thereby taking the cam

MUMBAI: PokerBaazi.com has got the millennials grooving to its tunes with players showing who has the best ‘Moves like Endboss’ with its new engagement campaign aimed at creating hype for PokerBaazi’s upcoming mega-tournament, ‘EndBoss’. Billed as ‘India’s Biggest Poker Tournament Ever’, the EndBoss promises a mind-boggling sum of money in its prize pool, and the campaign’s goal is to capture the life-changing experience one can have if they win. 

Directed in a hip-hop style with dance choreography, the video brings to life the glory and emotion behind the game of poker and is sure to instantly connect with players from across the country. Adding to the distinctiveness of the rap are the catchy lyrics which perfectly encapsulate the attitude and mindset one needs to have while playing. 

Commenting on the initiative, PokerBaazi.com marketing director Varun Ganjoo said, “Poker is a game of skill and strategy that can only be understood once you experience the game for yourself. There is still huge potential for it in the country and we firmly believe that the EndBoss campaign will enable us to enter new markets with a message that resonates with players and reflects our brand identity.”

Leaving no stone unturned to popularize the song, the brand intends to rope in renowned dancers and popular names like Kunal More, The BOM Squad and Vicky and Aakanksha, thereby taking the campaign to a wide audience base.

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