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PNB Metlife says ‘Karo Bade Sapno Ki Tayyari’ in new ad campaign

Conceptualised by L&K Saatchi & Saatchi, the campaign features PV Sindhu.

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Mumbai: Insurance company PNB MetLife has collaborated with agency partner L&K Saatchi & Saatchi to launch its latest integrated ad campaign titled ‘Karo Bade Sapno Ki Tayyari.' Featuring the brand's ambassador PV Sindhu, the campaign comprises a series of three films that focus on three distinct offerings from PNB Metlife – savings, education, and retirement plans. 

In the ad film on education goals, a mother and daughter are seen engaging in a fun banter over her future education goals, while in the ad film on long-term savings, a couple indulge in their dream of a bigger abode. And in the ad film on retirement, a senior citizen justifies his rowing practice saying he’s preparing for their international holiday in the future.

“If ever there was a time to live big and not postpone the things we want to do, it’s in today’s VUCA world. And consumers today are looking for financial partners that not only enable them to achieve their personal goals but also allow them to take bolder decisions,"  commented L&K | Saatchi & Saatchi executive director Charles Victor, emphasising the brand idea and thought process behind the new campaign. "PNB MetLife decided to answer that need, urging consumers to dream bigger and work towards those dreams today. On the execution, this campaign is a continuation of a series of films we’ve been doing for a couple of years now that are a humorous respite in an otherwise serious category."

The pan India campaign will be rolled out across regional GEC channels across North East, leading print publications, digital media across OTT platforms and financial websites, outdoors, and popular radio channels, said the company.

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