Mumbai: With the season of love just around the corner, Philips Domestic Appliances has announced its #TasteOfLove campaign which shines light on how love is a bond built on equality and inclusivity.

The campaign narrative is based on a simple question, what shape is the heart of your valentine made of? The thought simply is that for Indians, love and love for food almost go hand in hand, and this valentine’s day, Philips wants people to find out what food will make its way to the heart of their loved one.

The ad’s headline reads, “Is her heart pizza-shaped?” catching the reader’s attention and the body copy puts up an adorable narrative urging people to put in that extra effort and cook something for their valentine, in an inclusive way. “Make, not buy. Roll your sleeves up and marinate your love in spices and mix condiments that your partner’s soul craves for.” said a line from the ad.

Apart from the campaign, Philips Domestic Appliances has also introduced a month long offer valid across its kitchen appliances category. Buyers will get movie vouchers worth 500 for every philips kitchen appliance they buy in the month of February.

The brand has also rolled out a print campaign across major publications to promote the offer with a heart warming message urging people to cook for their valentine. It has also been active on digital, social & e Commerce platforms as well as brought to life at shop front through point of sales material (POSM).