Pepsi continues to advertise its lower SKU prices

Pepsi lowering the price of its SKUs is a direct challenge to rival Coca-Cola.

NEW DELHI: Pepsi been focusing on the reduced prices of its SKUs in its new ad campaigns.

During the IPL, the brand released #BadiPepsiBadaSwag campaign with star endorser Salman Khan talking about how the 1.25 litre bottle now costs only Rs 50. The creative was pushed across all mediums and with Khan at the helm, the message reached to larger audiences.

Now, the brand has launched an ad spot that aims to communicate that its 600 ml SKU is now priced at Rs 30 instead of Rs 35. Both the campaigns are under the #Swag umbrella.

The new film showcases Shroff trying to impress Patani with the help of the new Pepsi friendship pack and oodles of swag. The duo engages in fun banter, with Patani saying at the end, “Impress hi karoge ya Pepsi bhi pilaoge.”

The campaign is based on the simple belief that friends come together and look for effortless ways to add memorable moments to each other’s life.

PepsiCo India director - marketing, hydration and cola Tarun Bhagat said, “Pepsi understands the pulse of the young generation and believes in creating campaigns that are most relatable to the youth. The new ad featuring Disha and Tiger reflects the confidence and irreverence that friends share between themselves. With the intent to celebrate the emotion of friendship, Pepsi has also launched a special pack that friends can enjoy together.”

Shroff said, “It's an absolute pleasure to join Pepsi to celebrate the undying spirit of friendship and swag and to translate those emotions through our fun new film. It’s been great to share screen space with Disha and working with Ahmed sir is always an amazing experience."

Patani added, “Everything about this new film is about swag and friendship. It is relatable, fun and will resonate with the youth. Working with Tiger and Pepsi has always been a wonderful experience and we are hopeful that our audiences will show love to this campaign as well.”

The new campaign is amplified extensively across TV, digital, outdoor, and social media.

Pepsi brought on Shroff, Patani and Khan as brand ambassadors in 2019 and has done a massive #Swag campaign with them.

The films are clearly aimed at drawing a differentiation in terms of pricing with its arch rival Coca Cola, which sells its 1.25 litre SKU at Rs 65 and 750 ml SKU at Rs 40 in retail outlets.

Traditionally, the two players have been in a fierce battle to acquire a leadership position in the market and spend huge amounts on marketing and advertising.

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