MUMBAI: Panasonic India has launched its new campaign communicating how a Panasonic Life Conditioner gives one ‘Healthier, Smarter & Faster’ air featuring its brand ambassador - Katrina Kaif.

Kaif, with a strong youth appeal, connects with the brand’s techno-savvy consumers looking for products with global standards.

Themed - ‘A Better Life, A Better World,’ the campaign created by Saints & Warriors, resonates the company’s commitment to improve the quality and the standard of living, creating a better world for the entire community to live in.

Panasonic India brand and marketing communications – head Sarthak Seth said, “We are truly excited to launch our new AC campaign as it is in line with our commitment towards creating ‘A Better life, A Better World.’ Panasonic has always ensured on pursuing a better life for each individual customer with its products across spaces and fields, such as the home, the community and in business. The new TVC brings alive the essence of pure air and highlights the ‘Healthier, Smarter & Faster’ technology of Panasonic Life Conditioners.”

Saints & Warriors senior vice president Sartaj Jaffri added, “The story attempts to give an insight of consumers across Indian geographies seeking technology, which satisfies their need for a faster, healthier and smarter technology in air conditioners. Actress Katrina Kaif brings credibility and freshness to the otherwise serious technology product offering. The story telling ensures that the characters are a reflection of the Indian consumers’ mindset.”