OYO releases new summer break campaign

The campaign is based on OYO's internal consumer study.

Mumbai: OYO has launched its latest summer campaign, ‘Don’t let their summer break, break you!’. The campaign will go live across multiple channels including press ads, OOH, radio, digital films, and OYO’s social media channels.

Similar to OYO’s recent ‘Assi Reach Gaye’ campaign, this campaign takes cues from consumer insights, highlighting children’s typical summer behavior with the only way out -- heading for a summer vacation

The campaign is carried out based on OYO's internal consumer study. As per OYO's study, 82 percent of parents said they have a difficult time juggling work and keeping children occupied during summer breaks. Further, the study highlights that over 65 per cent of Indians shared intent to plan vacations with their kids this summer, after two consecutive years of lockdowns during summer breaks. In such a situation, taking a summer vacation is a win-win for both - parents and the kids.

This consumer insight also became the genesis for OYO’s latest summer campaign - Don’t let their summer break, ‘break you’ which highlights every parents’ dilemma -- prioritising work while keeping kids entertained. The campaign brings to life children’s yearning for a summer break through quirky animated characters. The campaign is set to go live across multiple channels such as print ads, outdoor hoardings, radio channels, digital ads, CRM and OYO owned social media channels. Over the month, the campaign will go live across various cities such as Delhi NCR, Mumbai, Bangalore, Chennai, Kolkata, Ahmedabad and Hyderabad.

OYO SVP & head of global brand Mayur Hola said, “Kids have been stuck at home for the majority of the past two years. Summer vacations are all about playtime for kids. Not so much for parents though. They’re on edge, juggling between zoom calls and impatient children who are dying to head out. That’s why our latest campaign shares a friendly reminder with parents; take a trip as much for yourselves, as for the kids. From Assi Reach Gaye to now, our effort has been to widen the pool of people who consider an OYO, when looking to take a break right next door or in a land far far away. And it’s leading to some super cute output.”

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