MAM
Report on Shemaroo

Onads Communications wins Bajaj Electricals' entire creative account

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/09/14/Untitled-1_1_0.jpg?itok=P1tiRj6H

MUMBAI: Onads Communications has been appointed as the sole creative agency for Bajaj Electricals.

Prior to this, Onads was handling about 30 per cent of Bajaj Electricals' portfolio, while the incumbent Soho Square was handling 70 per cent of the business.  

This is the first time that Bajaj Electricals has handed over its entire mandate to a single creative agency.

Onads Communications founder Jignesh Maniar said, “This is a landmark achievement for Onads Communications and is a reflection of the faith that the management of Bajaj Electricals has in our creative abilities. We look forward to partnering them to take Bajaj Electricals to new heights in the future.”

Onads Communications has been working with Bajaj Electricals for the last three years. The partnership initially started as a one year project for the company's 75 Years celebrations.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/09/photogrid_plus_1620541132656.jpg?itok=VS9Z5g3Z
Guest column: Post pandemic, advertising shifts focus to brand building

NEW DELHI: Do you remember TV commercials that featured fans at crowded football games, or that focused around cities choked with people, or with celebrities doing every possible thing to woo their audience? You may call them the "before coronavirus" commercials/ads that no longer work in today’s...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/09/photogrid_plus_1620539862611.jpg?itok=vJbY8Gd5
This Mother’s Day, brands tip their hats to motherhood in all its hues

MUMBAI: Mere paas Ma hai. This iconic dialogue from a cult Bollywood movie pretty much sums up how sentimental and sappy Indians can get when it comes to their moms! Even more so today as the world, and the country passes through a seemingly endless, terrifying ordeal and when most of us may be far...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620386880474.jpg?itok=5Us2h-0Q
Havas Group Indonesia appoints Sumit Kanungo as group strategy director

New Delhi: Havas Group Indonesia has appointed Sumit Kanungo as group strategy director, effective immediately.

MAM Media and Advertising Media Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620378373486.jpg?itok=DWZOf9Z7
L’Oréal elevates Asmita Dubey as group chief digital officer

NEW DELHI: Beauty brand L’Oréal has elevated Asmita Dubey as chief digital officer and member of the group’s executive committee. Dubey succeeds Lubomira Rochet, who is moving on from the global cosmetics giant. Dubey was chief media officer for the group and chief digital officer for L’Oréal’s...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620378234398.jpg?itok=i--nKebY
Godrej & Boyce celebrates 124 years of ‘Making In India’

MUMBAI: Godrej & Boyce has marked the beginning of their 125th year of operations with the launch of #124YearsofMakingforIndia campaign to showcase how the company has been dedicated to building a better India ever since its foundation in 1897. The newly launched campaign aims to inspire...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620378085836.jpg?itok=YrMsSElg
Renault refreshes brand identity, unveils new logo

NEW DELHI: French carmaker Renault is taking the brand in a new direction. The company has adopted a Nouvelle Vague strategy targeting to maximise its number of electrified vehicles by 2030 in a bid to move towards sustainable development. The brand identity refresh comes with a new logo that is...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620375191927.jpg?itok=VynTECln
Gaana celebrates classical music with ‘Unwind with Taj’

Mumbai: Audio streaming app Gaana has unveiled ‘Unwind with Taj’ to bring alive the magic of Indian classical music among millennials.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/sushil_anantharaman.jpg?itok=K4lePDsc
Gozoop onboards Sushil Anantharaman as media director

MUMBAI: Integrated marketing agency Gozoop has onboarded Sushil Anantharaman as media director. Previously, he was associated with Hansa Cequity as the associate director. With over 10 years of experience in the digital media workforce, Anantharaman has a detailed understanding of media planning...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/employees-profits.jpg?itok=1rs1jvvX
Covid relief: India Inc shows it cares, puts employees' wellbeing before profits

MUMBAI: As the second wave of Covid2019 batters the Indian subcontinent, there is little doubt that we are staring at a humanitarian disaster of humongous proportions. Even as the country struggles to cope with what is possibly a deadly new variant of the Coronavirus, organisations are going out of...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required