Mumbai: Brooke Bond Red Label, the flagship brand of Hindustan Unilever, has released a new television commercial under the brand's on-going campaign "Taste of Togetherness."

The new TVC emphasises the importance of interpersonal interactions, which in today’s world have been replaced by social media interactions. Phone calls with loved ones have been replaced by messages. Heartfelt conversations and selfless acts of compassion in everyday life are not as widely experienced as they once were.

In its latest ad, conceptualised by Ogilvy Mumbai, the brand takes this narrative further by showcasing two strangers in a place where one would be most vulnerable—a hospital waiting room. As a conversation brews between them, a most unexpected revelation makes the story tug at viewers' hearts.

Speaking on the latest TVC, Ogilvy executive creative director Akshay Seth said, "There’s something that is warmer than a great tasting cup of tea—the warmth of a stranger’s company when it is needed the most. We’ve all been in situations where a handshake, a hug, or a few comforting words can work magic. For this to get translated, the story and execution needed to feel authentic and heartfelt. And this is one of the reasons the ad is resonating, with people coming forth with their personal experiences."