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Ogilvy brings new campaign #KeepAbreastAndLivon for Livon 

The brand has partnered with Dr. Lakshmi Sukumaran.

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Mumbai: Marico Ltd.'s hair serum brand, Livon, has shed light on staggering statistics on rising breast cancer cases in India through an engaging self-check guide.

Staying relevant to the brand’s target audience of women in the age range of 18 to 35, Livon has accurately demonstrated the process of checking for breast cancer.

The 40-second video has creatively linked the brand’s biggest asset—hair—to the cause by reimagining double donut buns as breasts. The thumb-stopping video reiterates why every woman in India must practise self-check. The brand encourages women to check for breast cancer every month with the hashtag #KeepAbreastAndLivon in order to beat the disease. The video has received appreciation from Livon aficionados across the country.

The brand has partnered with Dr. Lakshmi Sukumaran, a breast cancer survivor herself, to guide followers in the right way to self-check. As a cardiac anaesthesiologist, her areas of interest include paediatric and adult cardiac anaesthesia, heart transplant, and minimally invasive procedures. Conceptualised and executed by Ogilvy’s Content Force, the video emphasises the importance of self-check for every woman.

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by Livon (@livon)

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