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Nestlé’s new campaign aims to brew energy and positivity

Karne se hee hona hai campaign encourages people to seize the opportunity

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NEW DELHI: Nestlè India's coffee brand NESCAFÉ has come up with a new campaign called, ‘Karne se hee hona hai,’ for the coffee lovers across the country. The existing environment, with its uncertainties, has shown that life is full of opportunities and surprises for those who wish to find them. NESCAFÉ with its latest campaign aims to encourage people to seize these opportunities and surpass the challenges of the current times with optimism, action and resilience.  

The brand has always encouraged the youth to dream, act and achieve. With this outlook, during these trying times, NESCAFÉ aims to motivate millennials, broaden the skyline of their imagination and to mentally stimulate them to re-start their lives with renewed focus and energy.  

Nestlé India director of coffee & beverages Sunayan Mitra said, “The spirit of determination and tenacity forms the essence of this campaign, wherein a mug of NESCAFÉ is an ally, in the journey towards purposeful living, irrespective of the circumstances. The challenges, as a result of the current crisis, are significant. However, it is also a chance for everyone to take a moment and look at the bigger picture, adapt to the new world, and restart lives through conscious action. NESCAFÉ, the purposeful ally, motivates and supports consumers in this endeavour, while they go about restarting their lives in the evolving reality with hope, optimism and positive actions.”

McCann India CEO and chief creative officer Prasoon Joshi said, “At a time when India is restarting after a prolonged crisis, NESCAFÉ through this campaign speaks of the spirit of purposiveness and resilience. ‘Karne se hee hona hai’ – a phrase that captures the positivity, hope and the optimism of the youth and those who take it upon themselves to be at the forefront to restart, infuse life and purpose into their passion.”

Created with an upbeat background score, the latest TVC highlights that even though life had seemingly come to a halt with more than 100 days of being inside, we must now get ready to restart it and find newer ways to drive ourselves to achieve our dreams and ambitions.

The link to the TVC can be accessed here:  https://www.youtube.com/watch?v=hz01uvZK_tY

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