MAM

NESPLUS urges families to start mornings with a 'kadak' breakfast

NESPLUS was launched in India in July 2018 on Amazon’s Prime Day

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/27/nesplus.jpg?itok=b58xX8hf

MUMBAI: Breakfast cereals brand NESPLUS, from the house of Nestlé India has announced the launch of its first ever TVC, bringing their ‘Kadak campaign’ to life.

The campaign focuses on how a ‘Kadak’ breakfast combined with a mother’s love is the driving force to wake us up every morning. The commercial also highlights the tasty and healthy aspect of the product with a focus on how NESPLUS breakfast cereals remain crunchy even in warm milk until the last bite.

The ad revolves around the morning routine of mothers with their children showcasing how they get them ready for school every day. The mothers are shown serving NESPLUS breakfast cereals to their children.

Nestlé breakfast cereals business executive officer Aparna Chopra says, “We are extremely excited to launch our first ever TVC. The ad campaign captures how NESPLUS, coupled with mothers’ love will prove to be the ‘Kadak’ dose of wholesome ingredients that every household requires in the morning. With the perfect taste combined with loads of health, we are certain that NESPLUS is certainly leading its way to become the ‘Kadak Naashta’ of Indian families. 

The pan-India campaign entails a heavy focus on nationally covering not only key metro towns, but also larger regional clusters with regional TV.

NESPLUS was recently launched in India in July 2018 through the first of its kind digital-first approach on Amazon’s Prime Day. This was the first ever FMCG launch on Amazon Prime which resulted in over a million interactions with the brand within the first week of activation even prior to the launch. A record sale of one unit of NESPLUS every three seconds post launch was registered for NESPLUS breakfast cereals.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/anil_kapoor.jpg?itok=vKVzU5MP
IPL partner Cred launches TVC with Anil Kapoor

NEW DELHI: CRED, a high-trust community of creditworthy individuals, merchants and institutions, has come on board as the official partner of the most awaited event of the year, the Indian Premier League 2020. CRED has kickstarted the journey of making this year’s IPL more rewarding for all players...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/akshay_kumar-policybazaar.jpg?itok=jcxk3F_R
Policybazaar's new spot pushes health & term life insurance

NEW DELHI: Policybazaar.com has launched its new television campaign “AapKiSideHai”. The ad campaign features Policybazaar’s brand ambassador, Akshay Kumar, highlighting the brand's promise of embracing a holistic customer-centric approach while helping to bridge the insurance protection gap in...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/19/chess.jpg?itok=lHnb5sXN
AI-based chess board maker Square Off introduces two new products

Harish Thawani, the founder of Nimbus and Neo Sports is one mean competitor who loves the mental battle the game of chess provides. Are there any other players amongst media executives who want to rise up to the challenge? This one is for Thawani and for them.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/moanxz.jpg?itok=6lhEzyZg
PHD Appoints Monaz Todywalla as CEO for India

Mumbai: PHD, part of Omnicom Media Group, has roped in Monaz Todywalla as its new chief executive officer for India. Prior to joining PHD India, Monaz held the role of VP of growth & strategy at Wavemaker India. PHD APAC CEO James Hawkins said, “We could not have asked for a more experienced,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/somany.jpg?itok=PSMsA4o5
Somany Ceramics styles Mumbai Airport

Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation, has recently executed an outdoor campaign at Mumbai International Airport. The campaign was done in association with Times...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/whitlpool.jpg?itok=4eeVaqU_
Whirlpool to sponsor ESPNcricinfo for IPL 2020

NEW DELHI: Whirlpool of India, a subsidiary of Whirlpool Corporation, world’s leading kitchen and laundry home appliance company, signs official sponsorship with ESPNcricInfo for IPL 2020. As part of the association, Whirlpool will bring alive the IPL fever through one-of-a-kind flagship shows,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/amrit.jpg?itok=gzv-1KYz
22feet Tribal Worldwide ropes in Amrit Panigrahi to lead transformation consulting & technology practice

NEW DELHI: In a move to bolster its digital transformation and brand experience offering, 22feet Tribal Worldwide, part of the DDB Mudra Group, has appointed Amrit Panigrahi to lead its transformation consulting and technology practice. Amrit will closely work with  22feet Tribal Worldwide...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/amit_tolani.jpg?itok=Q7ofUjr1
Ceat gears up to drive hard during the IPL20

NEW DELHI: It does not seem to be tiring of its partnership with the IPL. Leading Indian tyre maker Ceat has been associated with the world’s most valued cricket league since 2015.  And it has once again gone ahead and partnered with the BCCI as a strategic time out partner. It first put its money...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/media_minds_2.jpg?itok=iUblJ8d1
#MediaMinds2 | Emotional pact within our teams helped us survive this pandemic: Aditya Kanthy

NEW DELHI: Having spent more than 17-years of his professional career with DDB Mudra Group, Aditya Kanthy is very proud of two things; the amazing work that the creative powerhouse is constantly churning out and the emotional bond that all the members of the team have developed. And he attributes...

MAM Podcasts

Sign up for our Newsletter

subscribe for latest stories

* indicates required