MAM

NESPLUS urges families to start mornings with a 'kadak' breakfast

NESPLUS was launched in India in July 2018 on Amazon’s Prime Day

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/27/nesplus.jpg?itok=M0kAtwcg

MUMBAI: Breakfast cereals brand NESPLUS, from the house of Nestlé India has announced the launch of its first ever TVC, bringing their ‘Kadak campaign’ to life.

The campaign focuses on how a ‘Kadak’ breakfast combined with a mother’s love is the driving force to wake us up every morning. The commercial also highlights the tasty and healthy aspect of the product with a focus on how NESPLUS breakfast cereals remain crunchy even in warm milk until the last bite.

The ad revolves around the morning routine of mothers with their children showcasing how they get them ready for school every day. The mothers are shown serving NESPLUS breakfast cereals to their children.

Nestlé breakfast cereals business executive officer Aparna Chopra says, “We are extremely excited to launch our first ever TVC. The ad campaign captures how NESPLUS, coupled with mothers’ love will prove to be the ‘Kadak’ dose of wholesome ingredients that every household requires in the morning. With the perfect taste combined with loads of health, we are certain that NESPLUS is certainly leading its way to become the ‘Kadak Naashta’ of Indian families. 

The pan-India campaign entails a heavy focus on nationally covering not only key metro towns, but also larger regional clusters with regional TV.

NESPLUS was recently launched in India in July 2018 through the first of its kind digital-first approach on Amazon’s Prime Day. This was the first ever FMCG launch on Amazon Prime which resulted in over a million interactions with the brand within the first week of activation even prior to the launch. A record sale of one unit of NESPLUS every three seconds post launch was registered for NESPLUS breakfast cereals.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/votes.jpg?itok=3vB1rHl_
FOUND! India’s 290 Million Lost Voters will now get the right to vote

MUMBAI: As the largest democracy of the world, India is abode to an enormous population of 1.3 billion people and counting. In the era of technological advancements, a large concentration of the nation’s population has migrated to metropolitan areas in search of better employment, education or...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/wipro.jpg?itok=0NgbX7bA
Wipro Consumer Care - Ventures invests in LetsShave

MUMBAI: Wipro Consumer Care – Ventures, the venture capital fund of Wipro Consumer Care & Lighting, has signed an agreement to invest in LetsShave Private Limited, who cater to male and female shaving and grooming markets.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/gaana.jpg?itok=dbKyXSmY
Gaana Rolls Out Dynamic Creatives For Audio Ads to Empower Indian Marketers

MUMBAI: India’s No. 1 music streaming app, Gaana has unveiled new audio ad capabilities that will empower advertisers to talk personally with its listeners by creating contextual audio creatives in real-time. This will enable marketers to create hyper-personalized ads in real time by tagging parts...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/amuja.jpg?itok=D0uSQqzm
Touching Lives. Spreading Happiness – A short film by Ambuja Neotia

MUMBAI: Ambuja Neotia, a Kolkata based organisation, foraying into realty, hospitality, healthcare, education and Startup incubation, has built its business around making its customers happy during its existence of last 25 years. The Group has been driven by the sole purpose of touching lives and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/defexpo.jpg?itok=1Nh8bN13
WIZCRAFT SOARS HIGH AT DEFEXPO 2020!

MUMBAI: Wizcraft makes a mark at DefExpo 2020 – Asia’s largest Defence Exhibition organized by the Dept. of Defence Production, Ministry of Defence, Govt. of India – held in Lucknow from 5th to 9th February. The theme was ‘Digital transformation of Defence’ – with a focus on the latest technologies...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/tic-tac.jpg?itok=zdEwmFGd
Tic Tac launches ‘Mouth Fresh, Mood Refresh’ campaign

Mumbai: Sharing enjoyment and freshness with millions of hearts every day, Tic Tac has launched a new TV campaign – “Mouth Fresh, Mood Refresh”. The campaign seeks to position Tic Tac as an enjoyable mouth taste changer that refreshes the mood by providing continuous release of long lasting and...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/prega.jpg?itok=-PGFtb1w
On this International’s Women’s Day, Prega News gives a new colour to Good News

MUMBAI: To mark International Women’s Day, Mankind Pharmaceuticals, maker of India’s No 1 pregnancy detection kit Prega News, launched #ImwithYELLOW, a strong and thoughtful digital campaign to promote gender equality in the country. The campaign underlines the brand’s ‘forward-thinking’ philosophy...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/hunter.jpg?itok=QHdYCNWt
Hollywood Movie “Jack Hunter” is here !!!!

MUMBAI: Indian Audience has always been fond ofMystery, Thrillers and Action. Especially the Movie Series create more excitement in the audience. People eagerly waited for Bahubali 2 in order to get their answer for the famous question, “Katappa ne Bahubaliko kyu mara”. The series like sacred games...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/haunted.jpg?itok=45aCMHWE
Juggernaut Productions inks content licensing deal with The Story Ink

MUMBAI: Juggernaut Productions, the platform-agnostic content creation studio providing an end-to-end solution by IN10 Media Network, today announced a significant content licensing deal with The Story Ink, India's largest story company and also the leader in book-to-screen-content solutions. The...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required