MAM
Report on Shemaroo

Nerolac takes a dig at distemper in latest campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/13/Nerolac.jpg?itok=qw0imT0n

MUMBAI: Kansai Nerolac has relaunched its popular interior paint, Nerolac Beauty Emulsion, positioning it as a more discerning choice of paint in the long run. Through this campaign, the brand also attempts to dispel the notion of emulsion paints being more expensive than distemper.

The film has been launched across popular offline and online platforms in India.

The TVC, conceptualised and executed by Publicis India, begins in a middle-class home wherein a young boy is asking his girlfriend’s parents for her hand in marriage and the parents then call out the painter who’s been applying Nerolac Beauty Emulsion in another room and asks him as to why they have chosen Nerolac Beauty Emulsion over distemper this year. The TVC ends with the painter along with the parents re-iterating the brand promise of ‘Bachat full. Deewarein beautiful.’

Kansai Nerolac Paints director - decorative and industrial sales and marketing Anuj Jain says, “Our beauty emulsion offers a great finish with longer life and the coverage is much better than distemper, hence, making it a right choice for people looking to paint their homes.”

Publicis India managing director and chief creative officer – South Asia Bobby Pawar adds, “Nerolac Beauty is a popular emulsion. The idea therefore needed to be rooted in the notion of discernment amongst masses. And that’s how the peculiar situation of the parents’ judgement and acumen about the choice of their daughter’s groom came about.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/pumaaa.jpg?itok=7zfIROgg
Puma joins hands with NGO Parcham to fuel girls’ football dreams

MUMBAI: Global sportswear brand Puma has joined hands with Mumbai-based NGO Parcham to empower it in its efforts to break gender stereotypes. It aims to bolster the NGO’s  mission of inspiring women from marginalised communities of Mumbra, a small town in Thane district near Mumbai, to take up...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/ikea.jpg?itok=2IHWITHv
IKEA sparks conversation about gender roles at home with new online game

MUMBAI: This women’s Day, Ikea wants to help make our homes more gender-equal. To this end the Swedish furniture giant has launched a fun game designed for couples to assess how well tasks are shared between them in a household. Recent research on the side-effects of Covid19 indicates that the load...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/gaurav_s.jpg?itok=NM2i5ubh
Kantar Public hires Gaurav Sabharwal as India CEO

NEW DELHI: Kantar’s public policy arm Kantar Public has welcomed aboard Gaurav Sabharwal as chief executive officer of India and South Asia, based in New Delhi. Sabharwal was formerly an executive director / associate partner at consulting firm Ernst & Young where he was involved in business,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/ashish_singh.jpg?itok=fpKbm56i
Carat India onboards Ashish Singh as VP - planning

NEW DELHI: Carat India, the flagship media agency from the house of Dentsu International, has appointed Ashish Singh as vice president - planning. In his new role, Singh will report into Carat India CEO Anita Kotwani, and will lead the agency’s digital mandate for north and east. Singh will focus...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/godrej.jpg?itok=WDZg9xDs
On Women’s Day, Godrej tells us to #ChallengeBiasesWithin

MUMBAI: Mahatma Gandhi famously said – ‘Be the change you want to see in the world’. Exemplifying this powerful message on the occasion of the International Women’s Day 2021, the Godrej Group has released a new digital video campaign #ChallengeBiasesWithin which urges every person irrespective of...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/shell.jpg?itok=uBa7tm0w
Shell shines a light on women's quest for mobility

Shell India has unveiled its latest campaign, ‘Great Things Happen When We Move’, which celebrates the indomitable spirit of Indian women, their dreams, and aspirations along with their inspiring journeys. Shell has launched three new brand films that showcase inspirational stories of mobility...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/joy_chatterjee.jpg?itok=bXdYLjtb
Mankind Pharma to go big on modern retail outlets in 2021

NEW DELHI: Leading Indian pharmaceutical company Mankind Pharma is expanding its digital footprint to leverage the most out of the new consumer world, general manager - sales & marketing Joy Chatterjee told Indiantelevision.com. This will include a growth in its digital marketing activities and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/07/fb-brands.jpg?itok=lxKkwLjh
Guest column: Post Covid, food hygiene is the top priority for F&B brands

One of the most desirable consequences of Covid2019 has been the increased all-round consciousness for hygiene. And among several types of hygiene such as personal hygiene, environmental hygiene etc which impact our day-to-day lives, food hygiene has naturally emerged as a major issue for...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/07/w.jpg?itok=Gwp1j0NJ
Women's Day 2021: Brands inspire, bat for gender equality

Every year in the countdown March 8, brands go all out to woo the ‘fairer sex’, leaving no stone unturned. We are bombarded by a plethora of deals for retail therapy and tempting offers for some actual therapy at spas and salons to pamper women this one day of the year.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required