Narendra Modi govt releases ‘Har Ghar Tiranga’ campaign to celebrate 75th Independence Day

The video anthem encourages people to bring the ‘Tiranga’ home.

Mumbai: The government launched the ‘Azadi Ka Amrit Mahotsav’ campaign to commemorate 75 years of independence. ‘Bharat ki Azadi Ka Amrit Mahotsav’ is a celebration of progressive India, its rich history, diverse population, magnificent culture, and great achievements.

In a recent campaign development, the ministry of culture posted a video and wrote, “Har Ghar Tiranga…Ghar Ghar Tiranga…celebrate our Tiranga with this melodious salute to our Tricolour, the symbol of our collective Pride & Unity as our Nation completes 75 years of independence. #HarGharTiranga #AmritMahotsav.” The video showcases the spirit, strength and diversity of India from sports, missile launches, army, to the mesmerising beauty of your country.

The video anthem "Har Ghar Tiranga," sung by Sonu Nigam, Asha Bhosle, and Amitabh Bachchan, features celebrities such as Kapil Dev, Virat Kohli, Anupam Kher, Anushka Sharma, Prabas, Mirabai Chanu, Mithali Raj, Neeraj Chopra, MC Mary Kom, and others. At the end of the video, Prime Minister Narendra Modi graced it with his charismatic personality.

The campaign encourages people to bring the ‘Tiranga’ home and to hoist it to mark the 75th year of India’s independence.

PM Modi called on all citizens on Sunday to turn the 'Har Ghar Tiranga' campaign into a mass movement by hoisting or displaying the national flag in their homes and using the 'Tiranga' as a display picture on their social media accounts between 2 -15 August to commemorate India's 75th anniversary of independence.

Recently, while speaking at the 91st edition of 'Mann Ki Baat,' Modi stated that India is set to witness a glorious and historic moment as it completes 75 years of Independence. He said, “Under the Azadi Ka Amrit Mahotsav, from the 13 to 15 August, a special movement – ‘Har Ghar Tiranga’ is being organised. Let us further this movement by hoisting the National Flag at our homes,”

”2 August is the birth anniversary of Pingli Venkhaiya who designed the national flag. I urge all to use ‘tiranga’ as a profile picture in social media accounts between 2 August and 15 August,” he further added.

He continued, “My dear countrymen, today we started our discussion on 75 years of Independence, with a visit across the country. The next time we meet, the journey of our next 25 years would have already begun. We all have to join for our beloved tricolour to be hoisted at our homes and those of our loved ones. Do share with me how you celebrated Independence Day, and if you did anything special, this time. Next time, we will talk again about the different colours of our Amrit Parv. Till then, I will take leave of you. Thank you very much.”

The official journey of this initiative began on 12 March 2021 and will end a year later on 15 August 2023, after a 75-week countdown to our 75th anniversary of independence.

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