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Mountain Dew presents the exhilarating journey of Gerrari Offroaders

‘Namumkin Mein Hi Naam Chupa Hai’ is consistent with ‘Risk Utha Naam Bana’ campaign

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MUMBAI:  Mountain Dew has always saluted the spirit of risk taking, of pushing boundaries to achieve extraordinary success. Continuing with the pioneering format of biopic storytelling built on their Risk Takers of India platform, Mountain Dew’s 2019 campaign celebrates an exhilarating journey of real-life heroes, Gerrari Offroaders-Gurmeet Virdi and Kirpal Singh Tung who are synonymous with off-roading in India today.

The celebration of the inspiring journey of Gerrari Offroaders, is consistent with Mountain Dew’s efforts over the last three years, of showcasing real life heroes through its ‘Risk Utha Naam Bana’ campaign. ‘Risk Utha, Naam Bana’ is based on the powerful insight that greater success needs greater risks and one should always strive to break out of the ordinary.

PepsiCo India director, Mountain Dew and Energy Naseeb Puri says, “Mountain Dew has always celebrated the spirit of those who push themselves to achieve extraordinary results, making a name for themselves in the process. Gurmeet & Kirpal are an embodiment of the Dew philosophy of Risk Utha, Naam Bana and it is our privilege to be able to share their inspiring story with millions of Indians across the country.”

Taking inspiration from the adventures of Gurmeet, Kirpal, Kabir and the Gerrari Offroaders, the Mountain Dew film is an ode to those who take risk head on and come out victorious. In the words of the Gerrari Offroaders themselves, when they’re seen as the underdogs, what they may lack in resources, they make up for in jigar. In the moment of choice, it’s that jigar that makes the difference between Naam and Namumkin.

Wunderman Thompson creative chief Senthil Kumar notes, “Mountain Dew brings authentic and inspiring stories of real heroes using the popular cinematic biopic storytelling format. This time Hrithik Roshan shares the story of India’s first 4x4 world champions. Set amidst rainforest landscape this shoot was an adventure like no other. The journey of these men is one filled with grit and guts. This Mountain Dew film is a salute to the spirit of risk taking and the hunger to make a name inspiring the viewers to do the same.”

Speaking about his experience, Hrithik Roshan, Mountain Dew brand ambassador said, “The story of Gurmeet & Kirpal is truly inspiring. As movie actors, we perform stunts on screen but these guys live a new adventure each day. Their story is one of passion, risk and courage and it’s been my privilege to bring the story of these risktakers to the big screen.”

‘Risk Utha Naam Bana’ has been consistently bringing to life, authentic stories of real-life heroes through its Risk Takers of India platform; the most recent one being the hugely successful 2018 campaign featuring mountaineer Arjun Vajpai.

The 2019 campaign too will bring alive stories of motor sporting risk takers like Aishwarya Pissay and Yuvraj Singh. It will also be supported by a scale surround program across digital, outdoor, on-ground etc. that will go deep into the heartland markets.

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