Report on Shemaroo

Mother Sparsh’s #AyurvedaForHairHealth campaign clocks 10mn reach

The baby care brand has also launched hair care products for adults.

MUMBAI: Baby care brand Mother Sparsh, which is marking its presence in the unisex personal care segment, recently concluded the first leg of a unique campaign focused on the virtues of Ayurveda in hair care. More than 5,000 influencers from across different social media and digital platforms, including Instagram and YouTube, were roped in as part of the campaign titled #AyurvedaForHairHealth.

The first leg of the campaign, which commenced in February, registered an estimated reach of approximately 10 million users. Along with several mom bloggers and beauty and lifestyle experts, a few noted celebrities, such as television actresses Veebha Anand and Shikha Singh Shah, were brought onboard to drive across the pros of adding products that are Ayurvedic and based on age old recipes in one’s hair care regimen.

Mother Sparsh co-founder Himanshu Gandhi said, “The #AyurvedaForHairHealth campaign is more about sensitising the current generation of millennials about the boons of ancient herbs and Ayurveda rather than persuade the users to buy products. The USP of the drive was the user generated content wherein people shared their real-life experiences about how bidding adieu to non-organic and non-natural products gave their hair and scalp a fresh lease of life.”

The initial buzz around #AyurvedaForHairCare was created with influencers sharing unboxing videos of Mother Sparsh hair care products that comprise expert formulations of age-old Ayurvedic and natural ingredients like Dashamoola,Japapushpa, Bhringraj, Jatamansi, Amla Reetha, Shikakai, Neem, Methi and other Ayurvedic oils. Following the initial buzz, the campaign went on to garner exponential visibility at a pan-India level.

Latest Reads
Guest column: Post pandemic, advertising shifts focus to brand building

NEW DELHI: Do you remember TV commercials that featured fans at crowded football games, or that focused around cities choked with people, or with celebrities doing every possible thing to woo their audience? You may call them the "before coronavirus" commercials/ads that no longer work in today’s...

MAM Marketing MAM
This Mother’s Day, brands tip their hats to motherhood in all its hues

MUMBAI: Mere paas Ma hai. This iconic dialogue from a cult Bollywood movie pretty much sums up how sentimental and sappy Indians can get when it comes to their moms! Even more so today as the world, and the country passes through a seemingly endless, terrifying ordeal and when most of us may be far...

MAM Marketing Brands
Havas Group Indonesia appoints Sumit Kanungo as group strategy director

New Delhi: Havas Group Indonesia has appointed Sumit Kanungo as group strategy director, effective immediately.

MAM Media and Advertising Media Agencies
L’Oréal elevates Asmita Dubey as group chief digital officer

NEW DELHI: Beauty brand L’Oréal has elevated Asmita Dubey as chief digital officer and member of the group’s executive committee. Dubey succeeds Lubomira Rochet, who is moving on from the global cosmetics giant. Dubey was chief media officer for the group and chief digital officer for L’Oréal’s...

MAM Media and Advertising People
Godrej & Boyce celebrates 124 years of ‘Making In India’

MUMBAI: Godrej & Boyce has marked the beginning of their 125th year of operations with the launch of #124YearsofMakingforIndia campaign to showcase how the company has been dedicated to building a better India ever since its foundation in 1897. The newly launched campaign aims to inspire...

MAM Marketing Brands
Renault refreshes brand identity, unveils new logo

NEW DELHI: French carmaker Renault is taking the brand in a new direction. The company has adopted a Nouvelle Vague strategy targeting to maximise its number of electrified vehicles by 2030 in a bid to move towards sustainable development. The brand identity refresh comes with a new logo that is...

MAM Marketing Brands
Gaana celebrates classical music with ‘Unwind with Taj’

Mumbai: Audio streaming app Gaana has unveiled ‘Unwind with Taj’ to bring alive the magic of Indian classical music among millennials.

MAM Media and Advertising Ad Campaigns
Gozoop onboards Sushil Anantharaman as media director

MUMBAI: Integrated marketing agency Gozoop has onboarded Sushil Anantharaman as media director. Previously, he was associated with Hansa Cequity as the associate director. With over 10 years of experience in the digital media workforce, Anantharaman has a detailed understanding of media planning...

MAM Media and Advertising People
Covid relief: India Inc shows it cares, puts employees' wellbeing before profits

MUMBAI: As the second wave of Covid2019 batters the Indian subcontinent, there is little doubt that we are staring at a humanitarian disaster of humongous proportions. Even as the country struggles to cope with what is possibly a deadly new variant of the Coronavirus, organisations are going out of...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required