MAM

Milestone Dentsu charges up new Panasonic TVC

bat

MUMBAI: After a long hiatus from TV screens, Panasonic has returned with a commercial for alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, it highlights Panasonic batteries’ superior power over normal zinc ones. It stars Olympic silver medalist badminton player PV Sindhu, the brand ambassador.

Panasonic India head of brand and marketing communications Sarthak Seth says, “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of the modern consumer. Since it’s all about energy, we couldn’t think of anyone better than PV Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

The TVC opens with PV Sindhu getting equipped with a robotic arm powered by normal zinc-carbon battery. In the next scene, we see her playing against an android robot that holds the power of 15 batteries. A power-packed game follows, that is interrupted by Sindhu falling down on the court, and the drained batteries popping out of her arm.

The second sequence shows her coach tossing a pair of Panasonic alkaline batteries towards a wasted Sindhu. She puts the batteries in her arm’s socket to recharge herself. A quick animation of the battery technology appears on screen, followed by another round of badminton power play. The film ends with Sindhu hitting a winning smash to make the shuttlecock fly and hit the robot, releasing the power of 15 zinc batteries, and it drops down dead.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/kfc.jpg?itok=EJF0QYTl
KFC’s super 7 days are here!

NEW DELHI: KFC India presents The Super 7 Days - a week of jaw-dropping discounts and irresistible combos of your KFC favourites! Yes, you heard that right. With savings of up to 42%, and unmatched value and variety, these Super 7 Days are everything that a KFC-lover wished for. From August 10th to...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/sam.jpg?itok=0QA7NqLZ
Advertising veteran Sam Balsara demands stimulus package from government

NEW DELHI:  Lamenting the lack of support from Indian government, and Madison Communications founder and CMD Sam Balsara demanded a stimulus package for the advertising industry. He was speaking to Governance Now MD Kailashnath Adhikari on ‘Impact of Covid-19 on media and entertainment industry and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/csk.jpg?itok=O7D_OVhe
Equitas Small Finance Bank Limited is now the official retail banking partner of Chennai Super Kings

Equitas Small Finance Bank Limited (the “Bank”), the largest small finance bank ("SFB") in India in terms of number of banking outlets as of March 31, 2019 (Source: CRISIL report), becomes the official retail banking partner for Chennai Super Kings. The Bank becomes the official retail banking...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/war.jpg?itok=PeFJihCI
WATConsult, Pigeon India launch #StandByNursingMoms campaign breastfeeding week

NEW DELHI: Aiming to simply extend the brand's support towards nursing mothers, who go through emotional upheaval and uncertainty during this phase of their lives, the campaign was executed as an online social experiment. The central video piece for the campaign was taken live across the social...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/oram.jpg?itok=KlV7OYBw
Ormax Media launches India’s first Approval Rating Poll of Prime Minister & Chief Ministers

NEW DELHI: Media consulting firm Ormax Media has announced the launch of The Ormax Prime Minister & Chief Minister Approval Rating. Based on continuous nationwide tracking across 22 states and one Union Territory, the polling tool covers 275+ cities and towns in India, with a monthly sample...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/bayc.jpg?itok=JcnjfLLs
BARC week 30: Rummy Circle returns to the list

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 25 July to 31 July 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/budwiser.jpg?itok=aixsETSQ
Budweiser 0.0 launches #RuleTheNew initiative in association with Zoya Akhtar and Jay Oza

NEW DELHI: In a bid to inspire and empower consumers to safely adapt to the new normal, Budweiser 0.0 has unified creator communities and individuals across the country in its latest initiative called ‘Rule the New’. As we press play on our lives, individuals across the country are eager to step...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/boss.jpg?itok=8FTu7Chb
Jubilant FoodWorks forays into FMCG category with 'ChefBoss'

Jubilant FoodWorks Ltd (JFL), one of the largest foodservice companies in India and master franchisee of Domino's Pizza and Dunkin' Donuts, today announced its entry into the Rs 500 crore ready-to-cook segment with the launch of a new brand, 'ChefBoss'.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/nishant_kashikar.jpg?itok=bBsOjcU_
Tourism Australia says need of the hour is to educate customers

NEW DELHI: Since the announcement of various unlock phases, business and economic activities have gradually resumed. However, the future is still uncertain for the tourism industry. In a bid to stay afloat amid Covid2019, the travel industry is seeking new ways to engage customers. According to...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required