MAM

McDonald’s launches two TVCs to promote festive “Ab Sabka Combo Chalega” offer

The TVCs have been conceptualised by DDB Mudra

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MUMBAI: To promote its offering of more than 30 combos a price of Rs 59, McDonald’s in West and South India (operated by Westlife Development Ltd through its wholly-owned subsidiary Hardcastle Restaurants Pvt Ltd) has launched two TVCs conceptualised by DDB Mudra, tapping into the festive season.

The first TVC shows two kids dressed as a lion and a deer ordering for a veg and a non-veg combo. After the server gives non-veg combo to the lion and veg combo to the deer, the kids quickly swap their order as the lion turns out to be a vegetarian.

The second TVC features a man dressed as Raavan placing his order for multiple combos. The server takes the order and looks up to confirm and asks ‘that’s it sir’ and after seeing the costume with multiple heads, quickly corrects himself to say ‘sirs’. 

These TVCs went on air early this week and will be aired on leading channels supported by digital and outdoor.

Sharing his views on the newly launched campaign and TVC, Hardcastle Restaurants Pvt Ltd Director - Marketing and Communications Arvind RP said, “We are an everyday value brand and with McSaver combos, we are giving our customers great variety at a compelling price point, truly bringing alive the promise of value. The TVCs tap into the festivities and communicate the proposition in a quirky way.”

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