MAM

Marriott on Wheels brings ‘Good Food = Good Mood’ to your homes

Launches digital campaign with a series of films to promote its food delivery service.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/05/11/photogrid_plus_1620730888936.jpg?itok=ubSVO6PH

Mumbai: Mood and food have always had an intrinsic relationship. Food is a universal catalyst dictating our attitudes and emotions – from Monday Blues to Throwback Thursdays, our cravings keep our moods alive. Inspired by this thought, Marriott International has created a digital campaign ‘Good Food = Good Mood’. A series of highly relatable and fun films that capture various situations and moods from everyday life that can be diffused with good food from Marriott on Wheels. 

Conceptualised by Shaun Kolah (Warp Studios) and produced by Toast Events, the campaign includes a series of five films, shot in four languages – Hindi, English, Bengali and Kannada.

The films are centred around funny and eccentric situations that play out among family members in the course of a day or a lifetime. With an eager husband waiting for a date night, competing for his wife’s attention which is wholly centred on a nail biting cricket match, to a travel enthusiast grandmother planning her dream trip to Paris when she hears of the lockdown, plans stay on schedule, realizing there are more ways than one, to enjoy Paris! Report cards & Dad encounters are always unpredictable. Anticipating fireworks on the big, fat ‘F’ that dominates his report card, a boy does his best to soften the blow. Cut to a demure, shy girl going through the rituals of an arranged marriage, prepped she waits her turn to drop a bombshell announcement on her unsuspecting family, it’s a heart stopping moment , but there are new plans on the table now   – moods are uplifted, bonds are celebrated and happiness is diverted back to where it belongs, all made possible with good food from Marriott on Wheels.

Marriott International senior area director of marketing - south Asia Khushnooma Kapadia said, “With people being encouraged to stay home, Marriott on Wheels remains a strong medium to ensure our guests do not miss out on their favourite food. Encapsulating the love for our cuisines have received and the innate power of food to uplift our moods, we have created a light-hearted digital campaign built on relatable and meaningful situations, enabling us to interact with our customers through a creative dialogue, allowing us to grow brand awareness and strengthen brand perception.”

Introduced in 2020, Marriott on Wheels is a premium food delivery service from Marriott International that ensures the safe delivery of a diverse variety of Marriott’s signature dishes. Available in 26 cities and spanning a network of 76 hotels, Marriott on Wheels promises an authentic dining experience with a host of favourite, award-winning dishes on offer, prepared and delivered adhering to strict hygiene and safety norms, not forgetting the high value-for-money proposition.

Digitally amplified across Instagram, Facebook & Youtube, through reels and IGTV videos, you can catch these videos on the links below:

Film 1: World cuisine at your doorstep

https://www.youtube.com/watch?v=sT_G4vlbkSU

Film 2: Date nights with Marriott on Wheels

https://www.youtube.com/watch?v=vKm086oEEb8

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/img_22102021_191346_800_x_800_pixel.jpg?itok=brgjPkkw
Madhav Sheth named president of int'l business group at realme

Mumbai: Technology brand realme has elevated realme VP and realme India, Europe and Latin America CEO Madhav Sheth to the position of VP of the international business unit. With this promotion, Sheth’s new designation would now be realme India CEO, realme VP and realme international business group...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/img_22102021_125621_800_x_800_pixel.jpg?itok=4aN52tCV
Meesho partners with DViO Digital for high-decibel festive campaigns

Mumbai: Creative-tech and digital-first marketing agency DViO Digital roped in as the digital creative and social media marketing partner for e-commerce platform Meesho to lead the high decibel marketing campaigns for the festive season. This partnership will see DViO Digital strategise, curate and...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/img_22102021_122740_800_x_800_pixel.jpg?itok=gE4lafQl
OnePlus partners with Croma for its OnePlus TV Category

Mumbai: Global technology brand OnePlus has announced a retail partnership with Croma for its range of OnePlus smart TVs which are now available for purchase across select Croma stores and on croma.com. The extended partnership with Croma will enable OnePlus to further expand its offline reach and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/img_22102021_121404_800_x_800_pixel.jpg?itok=I0r7Wiim
Nykaa acquires homegrown skincare brand Dot & Key

Mumbai: Beauty and fashion e-commerce platform, Nykaa has announced the acquisition of the Indian skincare brand Dot & Key. This is the first D2C (direct to consumer) beauty brand acquired by Nykaa.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/zee.jpg?itok=ZbVFXWkB
Zensciences appoints Artthi Ponnuswamy as VP, brand solutions

Mumbai: Brand and digital marketing consultancy Zensciences has announced the appointment of Artthi Ponnuswamy as vice president of brand solutions.  Ponnuswamy joins Zensciences after 15 years with Origami Creative Concepts where she was head - brand strategy. Prior to that, she has been...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/22222.jpg?itok=NKVfb-Y_
Smartphone industry to clock more than 50% revenue in festive quarter, led by 5G handsets: Report

Mumbai: With the ongoing festive season, the sales of smartphones have significantly jumped, with more and more discounts available on e-commerce platforms. The smartphone industry in India is expected to earn more than half of its sales during the festive quarter, with approximately 49.9 million...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/madiso-obeetee.jpg?itok=-RrQezGD
Madison Media wins media mandate for Obeetee

MUMBAI: Madison Media has been appointed as the Media AOR for the online carpet store, Obeetee. The Agency will manage the entire media gambit for the client including TV, print, radio, OOH, digital, and cinema. The account will be handled by Madison Media Alpha based out of Mumbai. Founded in 1920...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/shams-jasani.jpg?itok=vIroGOWP
Isobar's Shamsuddin Jasani joins Wunderman Thompson South Asia as CEO

Wunderman Thompson has appointed Shamsuddin Jasani as chief executive officer for South Asia, effective 1 November.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/img_21102021_162445_800_x_800_pixel.jpg?itok=qSGhQQUx
Web Werks appoints Durgesh Pandey as chief finance officer

Mumbai: Data center provider Web Werks has announced the appointment of Durgesh Pandey as chief finance officer (CFO). In his new role, Pandey will be responsible for the management of all financial processes in India for all the legal entities, partnering in the formulation of the overall...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required