MAM

Manyavar launches #DressCodeManyavar for wedding season

The brand aims to remind the audience - Shaadi ho toh #DressCodeManyavar

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/11/myanvar.jpg?itok=K66GLgN7

MUMBAI: India’s leading celebration wear brand Manyavar has geared up for the wedding season in style with the launch of its latest ad for #DressCodeManyavar. Focusing on celebration wear for all the men out there - not just the groom, the TVC is a quirky take on how groomsmen and wedding guests dress up to steal the show and look their ethnic best in Manyavar’s outfits.

The brand’s recall value is a testament to its touching campaigns that resonate with the viewers. Manyavar positions itself as the market leader when it comes to celebration wear, and what better way to celebrate life than the ultimate culmination of two people in love. With #DressCodeManyavar, the brand has successfully leveraged its expertise in the segment and showcased the diversity of styles & options it offers.

In the recently launched video, we see the groom who puts out all stops to look his best and complement the bride, the groom’s young brother who wants to impress a special someone, his father going out of the way for his son’s special day and the groom’s best friend lighting up the evening with his moves, everyone has a unique reason to stand out and look their best. But what ties them together is their love for the couple and one common emotion - to celebrate every moment. The ad stands out for its brilliant representation of the emotional aspect involved when one attends such events.

The video has managed to incorporate the happy and festive emotions in a beautiful manner and the playful usage of words and emotions helps you connect with the ad instantly. Through this effort, Manyavar has leveraged its legacy as the leading wedding and traditional wear brand and instilled the notion that - ‘Shaadi ho toh - #DressCodeManyavar’.

It will be covered across all their digital platforms extensively, reiterating the idea that be it your wedding or someone else’s, one always makes the right choice with Manyavar. After all, it’s Manyavar that makes your wedding celebrations extra special!

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/19/bholey.jpg?itok=Jx89INCA
Phonographic Performance Ltd. License Holders Can Now Play Popular Bengali Hits like ‘Amake Amar Mawte Thakte Dao’ & ‘Bholey Baba’

MUMBAI: SVF Entertainment needs no introduction. As West Bengal’s premiere record label, and Eastern India’s largest film distributer, the company is a media powerhouse with the rights to scores of movies and hundreds of popular Bengali songs. In a major strategic decision to monetise their public...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/19/truebill.jpg?itok=LfAEAV9_
Truebil celebrated Father’s Day with a refreshing take on the father-child dynamics through its campaign #PapaKiPriority

MUMBAI: Fathers play a very important role in our lives, shaping the very person that we become. From being our first superhero and pampering us with all that we wished for to reprimanding us when we did wrong and giving us valuable life lessons—the dynamics of a father-child relationship make it...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/19/cross.jpg?itok=dZjVhqRg
Crosshairs Communication wins PR & SM mandate for Kiehl’s India

MUMBAI: Crosshairs Communication, the boutique public relations and social media agency, has bagged the PR and Social Media mandate for Kiehl’s India. The appointment of the agency was a result of a multi-agency pitch.  Kiehl;s, since 1851 provides unique natural ingredients solutions and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/19/denstu.jpg?itok=i1eknVHo
Cannes Lions 2019: Dentsu Aegis Network India takes the Lion’s Share with 19 Shortlists

MUMBAI: With 19 shortlists across Direct, Outdoor, Social and Influencer, Mobile, Brand Experience and Activation, Media and Creative E-Commerce, Dentsu Aegis Network has emerged on top of the India tally at Cannes Lions 2019.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/19/mahindra.jpg?itok=NT7-1G20
Mahindra Lifespaces celebrates this cricket season with #JoyfulHomecomings

MUMBAI: Mahindra Lifespaces Developers Limited (‘MLDL’), the real estate and infrastructure development arm of the Mahindra Group, has released two films as part of a campaign to celebrate shared community experiences and joyful homecomings.  The campaign builds on Mahindra Lifespaces’ brand...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/19/mediacom.jpg?itok=K34_nFXN
MediaCom Bags media mandate for ShareChat

MUMBAI: ShareChat, India’s leading regional social media platform, has appointed GroupM’s media agency MediaCom to handle its media mandate. The mandate pre-dominantly includes media planning for the brand’s first commercial in Tamil language. ShareChat is a social media and content consumption...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/19/esha.jpg?itok=Ekb1_c0C
Nepa names Esha Nagar managing director in India

MUMBAI: Nepa, a leading Consumer Science company offering customer experience and marketing optimization solutions, has named Esha Nagar Managing Director within Sales for Nepa India.She will be based in Mumbai and will oversee Nepa research and client development efforts across a range of vertical...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/19/cane.jpg?itok=fbWNwrQN
Grey India wins India’s 1st Silver Lion at Cannes 2019 day 2

MUMBAI: The day 2  of Cannes Lions 2019 awards witnessed Indian agencies grabbing on to several laurels as compared to just two bronze metals scored by TBWA Mumbai on the previous day. Grey India won the first Silver Lion for India for P&G’s Gillette ‘The Barber Shop Girls – Shaving Stereotypes...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/19/cosm.jpg?itok=dyFHrVrh
237 EXHIBITORS AND 7,429 PROFESSIONALS ATTENDED COSMOPROF INDIA MUMBAI 2019

Cosmoprof India Mumbai closed the 2019 edition with excellent results, reflecting the constant growth of the cosmetics industry in India: from 107 exhibitors in 2018, 237 exhibiting companies from 23 countries and regions took part in the 2019 edition.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories