MAM

Remembering the milkman of India Dr. Verghese Kurien through Amul’s ads

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/11/27/milkman-of-india-varghese-kurien-1-728.jpg?itok=JLi7OqTr

MUMBAI: Today is the milkman of India’s’ 94th birthday, Dr Verghese Kurien, famously known as the Father of the White Revolution after his pioneering work in increasing milk production in the country proved to be a success. Amul is celebrating the National Milk Day on the occasion of his birth anniversary on 26 November 2015. Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.

He was born on 26 November 1921 in Kerala and he passed away on 9 September 2012 in Gujarat. Kurien had dedicated his entire life for the cooperative movement which boosted the production of milk in India. It is because of his vision and efforts that India is the largest producer of milk in the world. Kurien has also authored some books which includes I Too Had a Dream, An Unfinished, etc.

Amul has an extravagantly huge range of products which includes milk, milk powder, butter, ghee, cheese, dahi, yoghurt, buttermilk, chocolate, ice cream, just to name a few.

The home-grown dairy cooperative created an adorable mascot – the Amul butter girl in 1966 and had celebrated her golden jubilee a couple of years back. Amul is known for its mascot commenting on all things by capturing the spirit of India with beguiling charm. Amul’s advertisements have always given out spoofy satirical messages to Indians.

On this heart-warming day, we at indiantelevision.com have tried to pay our tribute to one of the most significant souls born in India. We have listed out the brand’s most admired videos and print advertisements which have been widely loved by Indians.

Here is the list:

The famous dialogue from Amitabh Bachan’s movie Sharaabi goes like "Moochein ho toh Nathulal jaise ho, warna na ho?” One is just bowled over by Amul in this ad. The ad puts some ‘swag’ element to a young girl who gets a moustache after drinking Amul Lassi in a men’s salon.

Today’s Indian woman is pushing her limits, is redefining boundaries, and is subsequently earning herself top position in everything she does. Women are making their presence felt and are always trying to leave a mark on every person they come across. Appreciating and recognising the role of women in everyone’s lives, this Amul advertisement raises a glass to women power.

The advertisement embraces a very important message to the people in India. It shows how important and valuable the older generation is.  The advertisement puts light on how we treat our elders during certain situations and imparts importance of friendship.

The theme telling advertisement depicts the story of an everyday Indian family. The advertisement shows a family comprising of parents with a young boy. It shows the parents taking turns to wake up and get the boy ready for school. It further shows how the parents get tired of the daily process and the boy notices this change and is visibly unhappy with it. The young boy, one fine morning, rises up himself and prepares for school without any help from his parents.

This Amul advertisement celebrates the economic independence of women in the villages. It shows the role that the co-operative movement has played in elevating the lives of women dairy farmers.  The women are shown multi-tasking and running dairy sheds, tending to their business, using laptops, teaching and even taking up leadership roles in their village.

Amul, the taste of India, is known for personalised print ads which have often been a challenge for the print media.  It is generally difficult to make a ‘one-on-one’ connection, but Amul has set an example since everyone likes topical stuff; it is very quick to talk about anything that happens. Controversies and obstacles have not stopped Amul from expressing the situation of the country through its ads.

The few good and strong personalised print advertisements done by the dairy cooperative are listed below.

A lot was talked about AIB’s roast on Karan Johar, Arjun Kapoor and Ranveer Singh with an animated poster. They did the poster by taking a serious topic in a much hilarious and light-hearted way.

Amul presented an advertisement during the economic slowdown in 1983.

When Facebook bought Whatsapp, Amul showed Facebook’s love for shopping when they boughtsapp. This advertisement was released in February 2014.

Amul advertisement on the Indo-US tie up in January 2015.

It was the time for Amul to come up with an advertisement on the biggest blockbuster of Indian Cinema Baahubali and it didn’t disappoint us at all. It definitely is Bahut Butterli! This ad was released in July 2015.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/santoor.jpg?itok=JhXIZLZC
This Diwali, Santoor Gold encourages all to start their festivities with ‘#MyDiwaliRitual’ campaign

MUMBAI: Capturing the essence of Abhyanga Snan, also known as Holy Bath – a significant Diwali ritual followed across Maharashtra, Santoor Gold, a premium soap from the Santoor family launched a new TVC campaign.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/amazon.jpg?itok=vkjEfF7N
Amazon.in launches Storyboxes to take seller stories closer to customers

MUMBAI: If you shopped during Amazon’s Great Indian Festival, chances are you discovered something unusual on your delivery box. Amazon customers have started receiving their orders in boxes that tell stories- stories of transformation and success of small and medium businesses thriving on Amazon....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/lvb.jpg?itok=LKqa41vm
LVB files complaint against social media rogues for defamatory posts

MUMBAI: Lakshmi Vilas Bank (LVB) has filed a criminal complaint against social media rogues for posting fake news content on facebook with alleged intention to tarnish the reputation of the bank among the eyes of its customers and the wider public.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/JASAL.jpg?itok=ASLlnMuQ
Markelytics launches ‘Do It Yourself’ (DIY) Market Research Solutions for Marketers & Research Agencies

Markelytics Solutions, a leading global market research and analysis company launched a range of DIY Research Platforms for companies & research agencies to help them uncover insights and relevant market data by themselves and at their own set of parameters, scale, and pace.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/live.jpg?itok=7PSfUNyg
Liva launches its new campaign #LiveYourFlow

Liva, the ingredient brand from the house of Aditya Birla Group, launched its latest campaign #LiveYourFlow which features Bollywood Superstar Kangana Ranaut. This is the first-time that the brand has taken a unique route of releasing the campaign first on digital platforms including social media.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/Jatin-Sarna.jpg?itok=w6F3BUpe
Sabhyata takes a step towards redefining relationships this Diwali

Sabhyata, one of India’s leading ethnic wear brand launches their Diwali brand campaign focussed on demystifying the stereotyped relationships. The video brings to life Sabhyata’s philosophy of celebrating womanhood.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/rezo.jpg?itok=hjmBNZOy
Rezo.ai introduces 'Converse' - Conversational AI for enriched customer experience this festive season

Rezo.ai – A Conversational AI platform is disrupting the customer service segment in India with its cutting-edge solution, CONVERSE, for richer customer experience this festive season. With the ability to understand the customer mood, predict interest levels, jargons, and lingos, CONVERSE provides...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/snap.jpg?itok=uh79sJsT
Snapdeal launches Dhanteras e-store

Snapdeal, India’s largest value-focused ecommerce marketplace, announces the launch of its dedicated dhanteras e-store to provide popular items of the festival in one platform. The store has utensils, gold and silver jewellery and coins, gemstone, pooja items, cleaning items like brooms, and home...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/yes-bank.jpg?itok=uP97nnPN
YES BANK wins Digital Payments Award at MEITY Startup Summit 2019

MUMBAI: Commenting on the recognition, Ritesh Pai, Chief Digital Officer, YES BANK said “The prestigious recognition from the Ministry of Electronics and Information Technology (MeitY), is a testament to the Bank’s leadership in the Digital Payments space, backed by robust innovation and technology...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories