MAM

Lizol launches new “Healthy home starts with Lizol” campaign

The campaign aims to create an urgent need for specialised germ-kill solutions

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/04/lizol.jpg?itok=D23f7l0b

MUMBAI: Lizol, an RB germ-kill brand, has launched the new “Healthy home starts with Lizol” campaign that aims to create an urgent need for specialised germ-kill solutions to ensure germ-free surfaces within homes.

Commenting on the new campaign, RB Hygiene Home CMO, marketing director, South Asia Sukhleen Aneja said, “Data shows that kitchen and bathroom are two of the germiest places in the house. In fact, it is shocking to know that kitchen cloth is the most contaminated item of all. Looking at these facts, Lizol as a brand realised the need to help people understand how ineffective regular cleaning solutions are. There are a number of invisible illness-causing germs that lie around all kinds of surfaces in the house that can go easily undetected because the surface appears to be clean. With our new campaign “Healthy home starts with Lizol”, we want to establish the need for a specialised germ kill solution like Lizol that offers 10 X better cleaning and removes 99.9 per cent germs. As a germ kill brand, we want to elevate the germ concern among Indians and also get them to act upon it by using a solution that truly kills germs and makes it a part of their essential cleaning regime.”

Approximately 5,000 children get affected by typhoid, diarrhoea, and flu in India every day. These diseases are caused by germs that can also be found on household floors and easily be picked up by children. Kitchen and bathrooms carry particularly high levels of contamination while kitchen cloth/ sponges are the primary route for cross-contamination and spreading germs around the house. These can lead to people falling sick more often.

For ages, Indians have adopted various cleaning techniques like detergents, salts, and phenyls to clean their homes unaware of their meager effect on the dirt and germ that are accumulated across various surfaces. To create awareness around the risk associated with this preference, the new Lizol campaign highlights the ineffectiveness of using phenyl and detergent to achieve germ-free cleaning. Heat and moisture also aid in germ multiplication and with the weather conditions in India, this becomes even more important for people to keep in mind. The two new TVC’s aimed differently at both Phenyl and detergent users focus on the need to clean our homes with a germ kill solution that is effective to ensure better health for our loved ones.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/natione.jpg?itok=I0H_cUp4
Notione allies with Eventoss for integrated brand building

NEW DELHI: Eventoss Entertainment has won the digital media mandate for Notione, an Indian agro-based food and beverages brand. Eventoss will handle website, digital and social media operations and provide integrated communication services to enhance Notione’s brand visibility and strengthen its...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/oats.jpg?itok=TYeDAuok
Quaker India promotes ‘DIY Brekkies’ ‘for healthy breakfasts

NEW DELHI: Quaker India has launched Do It Yourself (DIY) Brekkies, a digital campaign to promote everyday healthy breakfast eating. The snackable video series (60-90 seconds) on YouTube offers a variety of recipes to add an ‘oat-a-licious’ twist to everyday breakfast dishes and will continue to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/taco.jpg?itok=fKg0lxmU
Taco Bell launches ‘Best at the Best Prices’ campaign

NEW DELHI: Taco Bell has announced the launch of its new ‘Best Of Bell’ menu, which offers the fast food chain’s signature menu items at ‘surprising prices’.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/aviii.jpg?itok=vzPLZXp9
TRP rat-race is destroying business models, country: ABP's Avinash Pandey

NEW DELHI: The business models of how news broadcasting is done in India needs a huge overhaul, opined ABP News Network CEO Avinash Pandey in a virtual fireside discussion with Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari on day two of the News Television Awards Summit....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/mohit_joshi.jpg?itok=6oJhf4jX
Mohit Joshi elevated to CEO, Havas Media Group

Mumbai: Havas Group India has announced the elevation of Mohit Joshi to CEO of Havas Media Group with immediate effect. This appointment comes as part of the acceleration of the group's overall growth strategy. Prior to this Mohit was MD Havas Media Group. He will continue to report to Rana Barua,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/hero-harley.jpg?itok=E7q6iu2-
Will Hero be the saviour Harley-Davidson needs?

NEW DELHI: The world's largest two-wheeler manufacturing brand Hero MotoCorp earlier this week announced a distribution agreement with Harley-Davidson for the Indian market. As per the agreement, Hero will sell and service Harley motorcycles across the country. The development comes closely after...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/tvs.jpg?itok=SriRnGDH
TVS Motor Company clocks revenue growth of 6% in Q2

CHENNAI: TVS Motor has reported revenue of Rs 4,617 crore in the second quarter of 2020-21 as against Rs 4,353 crore in the second quarter of 2019-20, registering a growth of 6 per cent. The two-wheeler maker’s PBT before exceptional items has grown by 14 per cent at Rs 267 crore during this...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/wpp.jpg?itok=Z0ymh-W0
WPP Q3 Results: Global revenue drops by 9.8%, India down 16.3%

NEW DELHI: Global advertising conglomerate WPP reported a 9.8 per cent decline in revenue from last year to £2.97 billion for the third quarter ended September 30, 2020. The result brought the company's total revenue for the first nine months of 2020 to £8.6 billion, down by 11.5 per cent on the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/ms.jpg?itok=utac6fOT
Maruti Suzuki clocks 1% net profit in Q2

NEW DELHI: Maruti Suzuki India has reported a net profit of Rs 1,371, a slim growth of one per cent year-on-year for the quarter ended 30 September 2020. The Q2 bottom line of India's largest car manufacturer is still an improvement from a year-on-year loss of Rs 249.5 crore in the previous quarter...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required