MAM

'We've Got Your Back' assures Lenovo in new corporate campaign

This latest campaign is created and conceptualised by The Womb.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/12/07/img_07122021_125958_800_x_800_pixel.jpg?itok=UVuq7fOC

Mumbai: Lenovo has launched its new corporate campaign called 'We've Got Your Back!' to showcase the impact that the brand has on different aspects of India. This latest campaign is created and conceptualised by The Womb.

The campaign highlights this untold and unknown aspect of the brand, further strengthening the brand love Lenovo enjoys in India. "The campaign celebrates the softer but extremely integral side of brand Lenovo; simple stories bring to the forefront Lenovo’s efforts towards building a sustainable tomorrow, empowering teachers, and students alike in the remotest of locations," said the statement.

"Bringing it all together, the campaign thought #GotYourBack showcases the perspectives of varied people whose lives Lenovo has touched," it added.

“The campaign highlights surprising and unusual truths through the perspective of the unlikeliest people who depend on Lenovo," said  The Womb founding partner Navin Talreja. "‘We got your back" is a beautifully shot visual treat served in the form of four beautiful stories, that take the audience on a journey of Lenovo serving the community, environment and its many stakeholders.”

"It's easy to bring out emotions through the face, but in this campaign, we needed to land our idea through the backs. It was quite a challenge, but I think we've done a great job of it," stated The Womb creative head Suyash Khabya. "We wanted to keep the stories real. So we shot in the Puducherry Lenovo factory. We shot the teachers in Meghalaya. We shot kids in the jungles. And that's why the films appear so authentic. In fact, even the static has come out magically beautiful."  

“The Womb team has done a fantastic job to give voice and life to the many stories that define Lenovo’s commitment in India and across the world," said Lenovo India CMO (India and South Asia) Amit Doshi. "The films have, of course, been shot wonderfully and hold a place of pride for us. However, the effort goes well beyond that and includes countless hours spent together in unearthing these stories and uncovering the human emotions central to each of them.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_134328_800_x_800_pixel.jpg?itok=WXS6ygRt
Fashion & lifestyle influencers top list of influencer advertising guidelines violations: ASCI

Mumbai: The Advertising Standards Council of India (ASCI) has released a report on influencer advertising that lists brands and influencers that failed to comply with the guidelines set by the industry body for influencer advertising. Fashion and lifestyle influencers topped the list of category...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_131205_800_x_800_pixel.jpg?itok=sKm77gqg
WATConsult bags ORM & digital listening mandate for Licious

Mumbai: WATConsult, an Isobar company and hybrid digital agency from dentsu India, has won the ORM (Online Reputation Management) and digital listening mandate for D2C unicorn Licious.  The account was won following a competitive multi-agency pitch and will be serviced from the agency’s Mumbai...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_123412_800_x_800_pixel.jpg?itok=pBwiwX-7
Pixis names Neel Pandya as CEO for Europe business

Mumbai: Pixis (formerly known as Pyxis One), a provider of contextual codeless AI infrastructure for complete marketing optimisation, on Thursday named Neel Pandya as chief executive officer of its operations in Europe, in addition to his responsibilities of leading the APAC business.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/arvind.jpg?itok=eXBa00xj
Arvind Srivastava promoted to chief strategy officer of Ogilvy Asia

Mumbai: Ogilvy has promoted Arvind Srivastava to the position of chief strategy officer of Ogilvy Asia. He succeeds Benoit Wiesser, who will be relocating to Europe. Srivastava started his career as a CRM planner at OgilvyOne Delhi and has spent nearly 18 years with Ogilvy Asia in various strategic...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/26/img_26012022_171839_800_x_800_pixel.jpg?itok=WyuW-aRz
Hrithik Roshan challenges himself to do better in Lupin’s Be One campaign

Mumbai: Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network, has created the #BanoKhudSeBehetar campaign, featuring Hrithik Roshan, for Lupin’s Be One 100 per cent Ayurvedic Energy supplements.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/26/img_26012022_120917_800_x_800_pixel.jpg?itok=z2_6JZiB
Glad U Came bags PR Mandate for Huedee

Mumbai: PR and influencer marketing agency Glad U Came has bagged PR mandate for Huedee, India’s first tie-dye brand.  “Our young, dynamic, and agile team's synergies match Huedee's which is an added plus point," commented Glad U Came founder Maddie Amrutkar. "We look forward to create some amazing...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/26/img_26012022_120042_800_x_800_pixel.jpg?itok=89oJDGv6
Astral Adhesives celebrates 25 years of Bondtite with its first campaign

Mumbai: Astral Ltd's adhesives manufacturer Astral Adhesives has launched a nationwide campaign for its epoxy adhesive brand - Bondtite. The TVC is conceptualised by The Womb in co-operation with Astral Adhesives team and it is in sync with Republic Day which unifies India.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/26/parleg.jpg?itok=eriUOhyB
Parle-G reminisces about India’s journey on 73rd Republic Day

Mumbai: Reminiscing the yesteryears of India’s redefining moments, food company Parle Products celebrates the spirit of a sovereign India in its Republic Day film. Tracing the journey of its flagship brand Parle-G, the film depicts the journey of the homegrown brand as the country evolved from...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/26/11.jpg?itok=iBjLKNNO
Brands rekindle patriotic fervour, as the nation celebrates 73rd Republic Day

The nation marks 73 years of its transition to a republic on 26 January. To commemorate the day on which the Constitution of India came into effect, brands have come out with varied campaigns and initiatives that celebrate the important day.

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required