MAM

LAYER’R SHOT launches new campaign with Varun Dhawan

This campaign is conceptualised and executed by Triton Communications

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/04/layer.jpg?itok=1bIzGcWn

MUMBAI: LAYER’R SHOT has launched its new campaign and tried to break away from all the deodorant ads in the category. It takes a leap from the existing category clutter with its new refreshing thought of “Soch Ho Khushboodaar”. The campaign is conceptualised and executed by Triton Communications.

Adjavis Venture MD Devendra Patel said, “It was very important to catch the pulse of today’s target audience – The Youth and the problems that they face on a regular basis. Triton understood this and captured the solution to this problem in a very humorous and beautiful way. The agency crafted a nice ending thought to the film - LAYER’R SHOT - Soch Ho Khushboodaar and the same was weaved in quite well in the storyline.”

This campaign revolves around older adults who are judgmental about today’s youth. The brand has used this insight to offer their support to the youth by showing them that the new fragrance just spreads good thoughts and eradicates the negative/judgmental thinking happening around them. The brand launched six new fragrances with this campaign called LAYER’R SHOT MAXX.

Triton Communications executive director Virendra Saini said, “LAYER’R SHOT has always been a product for the youth. The product has some amazing fragrances and at a very competitive cost. I feel that this campaign will give the product and the brand, the right push and will create a positive stir in the market where competition is really fierce. Also, Varun Dhawan is a perfect fit for this campaign as this product appeals to the youth and who better than Varun to represent today’s youth and their thinking. The script demanded someone who has humour and also, someone who can bring freshness and liveliness to the brand.” 

LAYER’R SHOT's parent company Adjavis Venture was incorporated in 2013. It is a customer-focused organisation having experience in building and launching some of India’s foremost brands in the FMCG and OTC segments.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/haier.jpg?itok=WoNe1L41
Haier India salutes the ‘Silent Performers’ of India with its latest TV commercial

MUMBAI: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, today announced the launch of its latest TVC based on the recently launched Direct Motion Washing Machine (HW100- DM14876TNZP and HW80-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/iprospect.jpg?itok=pvXuLyQB
iProspect India launches Voice Assist

MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has launched iProspect Voice Assist for its clients. In addition to vernacular and video, voice is steadily becoming one of the main drivers in today’s digital ecosystem. Therefore, to provide tech-...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/iab.jpg?itok=2S0cqBMp
IAB Southeast Asia and India enter into exclusive partnership with Comexposium India to bring certified training to ad:tech Mumbai and New Delhi

MUMBAI: The Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India) and Comexposium India have announced their exclusive partnership in India for specialist certified Masterclasses which will feature as part of ad:tech Mumbai and ad:tech New Delhi.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/kantar.jpg?itok=8F3oVQSB
Berlin, Auckland and Moscow lead global mobility, Kantar study finds

MUMBAI: Berlin and Aucklandare the world leaders in urban mobility, according to new analysis from Kantar’s Mobility Futures study. The German capital tops Kantar’s City Mobility index on account of its cost-effective travel and ease of access to a wide variety of public transport infrastructure...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/shopclues.jpg?itok=IilJMF7L
It’s raining Tech Deals & Discounts on ShopClues Maha Diwali Flea Mela

MUMBAI: ShopClues, the online shopping paradise where real Bharat shops, has turned up the heat for Diwali with its ongoing ‘Maha Diwali Mela’ that has lined up some jaw-dropping deals on gadgets, phones and other tech products for its customers. The mega festive sales that are on till October 20,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/bombay.jpg?itok=QMG810J-
Bombay Dyeing and TOI urge India to #TakeBackSleep

MUMBAI: Bombay Dyeing, India’s most trusted brand in Home Décor along with The Times of India, India’s largest English newspaper daily, have joined hands to launch a unique cause called #TakeBackSleep. Launched just before Diwali, #TakeBackSleep highlights the importance of adequate sleep for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/ease.jpg?itok=6ovN6CiW
EaseMyTrip to Start Plastic Free Diwali Campaign with Free Lounge Offer

MUMBAI: EaseMyTrip (EMT), one of the leading online travel aggregators in India is running a Plastic Free Diwali Campaign from 16th October to 27th October till Diwali-eve. The leading travel company allows exclusive access to its customers at select Airport Lounges at locations like Ahmedabad,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/nisha.jpg?itok=eV0LkjUP
Faber Castell's 'Change the Canvas' gets 200% more responses than last year

While the digital era has disrupted many traditional businesses, stationery, and art & craft facilities are going to grow, Faber Castell India marketing India director Nisha Sara Jose told Indiantelevision.com about the second successful season of its online ‘Change the Canvas’ activity.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/tech_mahindraa.jpg?itok=h0S2jfW0
Tech Mahindra, InMobi collaborate for industry’s first video ad solution for mobile devices

MUMBAI: Tech Mahindra Ltd, a leading provider of digital transformation, consulting and business reengineering services and solutions, announced a collaboration with InMobi, one of the world's leading mobile-focused Marketing Clouds, to offer the industry’s first video advertising solution for...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories