MAM

Kinetic India powers Tata CLiQ Electronics campaign

Kinetic smartly used its OOH expertise and adopted a simple communication approach

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/23/kinetic.jpg?itok=bmlJkiTA

MUMBAI: Kinetic Worldwide is a leading global player in the out-of-home (OOH) media industry and has successfully executed creative campaigns for a number of its clientele. Yet another success story is the Tata CLiQ Electronics campaign.

Understanding the need to increase awareness of the brand with the objective to strengthen its connect in the market, Kinetic smartly used its OOH expertise and adopted a simple communication approach that created a distinguished visibility for the brand. Installing larger than life, vibrantly designed billboards at high traffic junctions in Mumbai and Gurgaon created a huge impact. Not only did it attract the attention of passengers stuck in traffic jams, but also kindled a sense of curiosity to explore the options that the brand has to offer.

On the basis of data acquired via the New Consumer Classification System (NCCS), Tata CliQ targeted 28-40-year-old working professionals who are tech savvy, trend setters, and believe in saving time. An established luxury shopping destination online with a strong network of 100 plus partner brands pan India; functioning on the belief that consumers should have access to the best and new products every time they go shopping, the intent was also to present consumers with the best experience of CLiQ and PIQ services through their app.

“The smart / connected homes industry is witnessing a rapid growth in the Indian market. IT hubs and HNWIs were the initial adapters of this change however; today almost every household in metro cities has at least 2-3 smart appliances. However, majority of tier 1 and 2 cities feel that converting their home into smart home will be an expensive affair. Being the first e-commerce website in India to have introduced Connected Homes as a category, our endeavour is to create awareness amongst our patrons on the connected home concept and ways to convert their home into smart homes at affordable prices and with least amount of time spent,” said Tata CLiQ chief marketing officer Kishore Mardikar.  

"From being stringent about shopping at a store to moving towards shopping online, the consumer purchase journey has indeed come a long way. With the rapidly increasing competition in the online and digital space, ensuring that your brand has an edge is vital. Thus, mobile marketing combined by smartly positioned OOH helps yield higher results on campaigns,’’ said Kinetic regional head-west Nandini Nayyar.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/ssg.jpg?itok=uWSj696L
Staying Active At Home Can Be Rewarding, Find Out How

MUMBAI: The nation is under a lockdown, and it's best advised to stay home to curb the spread of coronavirus. In these times,  StepSetGo, a fitness tracking platform has changed their tracking algorithm to favour the users to gain extra benefits. StepSetGo is literally #CountingOnYou to experience...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/medlife.jpg?itok=SWKY8cLe
Medlife provides workforce with medical insurance cover for Covid-19

MUMBAI: Medlife an e-Health platform announced extension of medical insurance cover for its employees to include Covid-19. This is applicable to all employees, which includes about 1,700 on-roll and 1,200 off-roll employees. Being in the business of delivering medicines to the doorsteps of millions...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/social.jpg?itok=XYs4tYvG
Social Beat campaigns for #StaySafeSaveWater

MUMBAI: Social Beat, an independent digital marketing agency, launched the campaign #StaySafeSaveWater to create awareness to conserve water during the times of the global pandemic, 'Covid-19'.  In a series of posts on its social handles, Social Beat used the backdrop of beautiful locations such as...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/jagdish.jpg?itok=_xign7Au
The Zoom Studios launches #StuckWithYou initiative

MUMBAI: The Zoom Studios, with its new initiative ‘#StuckWithYou’, offers curated content that inspires everyone to convert these tough times into fond memories. Akin to the brand ethos of presenting powerful and real-life narrative, The Zoom Studios’ #StuckWithYou brings stories and experiences...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/bacardi.jpg?itok=jZFsjjX_
HAPPINESS COMES HOME THIS WEEKEND WITH BACARDI NH7 WEEKENDER

MMUMBAI: BACARDÍ NH7 Weekender and OML will be announcing a series of online music festivals that will bring together artists across genres to live stream performances every weekend starting Friday 27th March.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/hhh.jpg?itok=mMln3rQ0
Reckitt Benckiser commits £32 mn as a part of ‘RB Fight for Access Fund’ to fight against Covid-19

MUMBAI: Reckitt Benckiser (RB), a consumer health and hygiene company, today launched the RB fight for access fund to improve access to health, hygiene and nutrition for all. As part of this fund, an additional £32 million has been mobilized to address the urgent collective fight against the spread...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/barc.jpg?itok=NI4AVTGP
13% upsurge in advertising FCT during Covid-19: BARC-Nielsen report

NEW DELHI: The global Covid-19 pandemic has been hitting businesses across the globe hard. It was being estimated that the trickledown effect will eventually find its way in the advertising industry as well. But if the latest BARC Nielsen report is to be believed, that might really not be the case. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/vmate-corona.jpg?itok=uZq5Z6hy
As PM Modi announces pan-India lockdown to fight coronavirus, doctors on VMate tell what we should do

At 8 pm on Tuesday, Prime Minister Narendra Modi appeared on the national television and putting end to all speculations, announced a strict 21-day country-wide lockdown to prevent spread of Covid-19 aka Coronavirus. This was also a declaration of India entering a decisive stage in the war against...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/Brands.jpg?itok=OIKRggTw
Brands alter logos to spread awareness on social distancing

MUMBAI/NEW DELHI: If there’s something sacred for any brand, it is the logo! A logo is like the skin to a brand’s soul. It is what distinguishes the brand from competitors and makes it identifiable with a distinctive character of its own. For decades, brands have invested significantly in promoting...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required