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Kerovit launches new TVC with Ranveer-Anushka

Showcases bathroom as a space to unwind.

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Mumbai: Faucets & sanitaryware brand Kerovit, from the house of Kajaria, has launched a new television ad campaign featuring actors Ranveer Singh and Anushka Sharma.

The commercial, titled ‘Freedom 3.0’ carries forward the brand's expression 'Kerovit is Freedom' showcasing a bathroom as a space to express, and unwind.

“Both these superstars are inspiring, dazzling, stylish and certainly unique. They also exhibit incredible versatility and that just goes to show that they have the feeling of "freedom" deeply rooted within. This coincides with our brand strategy and hence made our association like peas in a pod,” said MD Kajaria Bathware and JMD of Kajaria Ceramics Rishi Kajaria.

The company has previously released campaigns starring Anushka Sharma, dubbed 2.0. To take it a step further, the new campaign has been dubbed 3.0 in an effort to revamp the brand's style quotient while also hammering the brand expression of 'Freedom.'

“We believe that Ranveer Singh has always embodied the feeling of 'freedom,' and the common thread of craziness, style, and uniqueness. This makes us the perfect match. As a prominent figure in the Indian film industry, Anushka Sharma has always been a fan favourite and has delivered nothing but brilliance in her craft. We saw her as an inspiring icon and felt that she perfectly fits our brand's narrative of freedom,” said Kajaria on the choice of brand ambassadors.

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