Kansai Nerolac transforms Indira Bhavan as a tribute to the legacy of Maha Kumbh

It also distributed over 3-lakh customised Alum-shankh cans filled with Ganga Jal

MUMBAI: In an endeavour to transform India through transforming lives, Kansai Nerolac Paints Ltd. (KNPL), pioneer of ‘Healthy Home Paints’, has beautified Indira Bhavan in Prayagraj in sync with the theme of ongoing Kumbh Mela 2019. The art-depiction on Indira Bhavan is to commemorate saints, sadhus, and pilgrims from all walks of life.

Speaking on the occasion Kansai Nerolac Paints Ltd GM – marketing Peeyush Bachlaus said, “As Pablo Picasso had once said, the purpose of art is to wash the dust of daily life off our souls. The Kumbh Mela is graced by millions of devotees who travel to the pilgrim centre from all cultures and walks of life to take the holy dip at the sacred ‘Triveni Sangam’. Depicting this spirit of MahaKumbh and synergising it with our belief of transforming India through transforming lives, we at Kansai Nerolac found it opportune to connect with our audiences by showcasing our homage to the city / the festival.”

YUVA Foundation founder and Kumbh Art Festival curator Shantanu Gupta quoted, “It gives us immense delight to have partnered with Kansai Nerolac and be a part of the Kumbh. We have tried to assimilate the spirit of Kumbh through Nerolac shades that we have used in the mural on the facade of Indira Bhavan. Over the past few years, there hasn’t been enough attention given to artistic aesthetics in urban regions and the visual appeal it can bring to the cities in our country. And hence large-scale wall artwork during festivals is what our team looks at to change that trend. Under #AyodhyaArtFest and #KumbhArtFest, we have created cultural artwork on public and private walls in Ayodhya and Prayag respectively.”

Apart from the painting the 30,000 sq ft area of the building, Kansai Nerolac has also actively participated with Delhi Street Art in beautifying the town of Prayagraj, by painting 10,000 sq ft of the city walls. Nerolac, along with extensive support from its paint trade dealer network will also act as distribution centres, will make over 3-lakh customised cans available for the devotees to carry the holy-water from the Ganges home. To retain the purity of the canned liquid, they will include a shankha made of alum to champion the cause of purifying the holy Ganges.

Latest Reads
BharatPe ropes in 11 cricketers as brand ambassadors

NEW DELHI: As the country gets ready to kickstart the festive season through cricket, BharatPe, India’s leading merchant payment network, is all set to invigorate the market with its own team of 11 cricket superstars as it's brand ambassadors. The BharatPe XI team includes India’s top international...

MAM Marketing MAM
Festival season will be the golden quarter for ecommerce players: Criteo Report

New Delhi: Criteo has released its Holiday Report 2020 highlighting key trends in the online e-commerce industry in the much-awaited festive season including Rakshabandhan, Big Billion days and Diwali. The report highlights the top trends observed for the highly thriving e-commerce market in India...

MAM Marketing MAM
Pocket Aces unveils talent management division Clout

KOLKATA: Pocket Aces, India’s leading digital entertainment company, unveiled new branding for its talent management division, labeling it “Clout”.Clout, which means the ability to influence, will focus on exclusively representing the digital industry’s finest and most popular faces.

MAM Marketing MAM
Indian Society of Advertisers elects Sunil Kataria as chairman for fifth term

The newly elected executive council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products, was elected chairman of the ISA. Sunil has led the society over the past four years to newer heights drawing support from his...

MAM Marketing MAM
Ashish Bhasin hands over charge of AAAI to Anupriya Acharya

Ashish Bhasin, president of Advertising Agencies Association of India( AAAI)  has handed over charge of  AAAI to Publicis Groupe’s CEO south Asia, Anupriya Acharya, who was elected as the president of Advertising Agencies Association of India (AAAI) for the year 2020-21 at its Annual General Body...

MAM Media and Advertising People
Charanjeett Singh Arora quits Kinetic India

NEW DELHI: GroupM-owned outdoor agency, Kinetic India co-chief executive officer (CEO) Charanjeet Singh Arora has resigned from his position. He is currently serving his notice period and has confirmed the exit to He was responsible for driving team transformations spanning...

MAM Marketing MAM
Bajaj Pulsar redefines the rules of motorcycle riding in the new normal

NEW DELHI: Bajaj Pulsar has been a trailblazer in changing the face of the Indian motorcycle industry singlehandedly, with its unique communication and product line-up. And it is all set to blaze new trails in this new campaign that highlights the performance and technology of its range of...

MAM Media and Advertising Ad Campaigns
CarDekho focuses on personal mobility in its new spot

NEW DELHI – CarDekho has launched its newest TV campaigns ‘The everyday hero’ championing the cause of personal mobility.

MAM Marketing Brands
upGrad fires on all cylinders; targets explosive growth

NEW DELHI: The pandemic has proven to be a boon for the edtech brands helping them clock more downloads and bag new subscribers. Students, across age groups, have adapted to online learning as schools and learning institutions were forcibly shuttered and and moved online. Both professional and...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required