MAM

Kansai Nerolac announces Shera Para Shera Pujo 2019

Teams up with celebrated cricketer Sourav Ganguly.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/20/ganaguly.jpg?itok=UUVEr6_P

MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’, announced the fifth edition of its most awaited Pujo activity, Nerolac ‘Shera Para Shera Pujo’ with renowned cricketer Sourav Ganguly. This year, as a first, ‘Shera Para Shera Pujo’ is poised to undertake a new and transformative initiative - the drive to promote reduction and reuse of plastic waste. Kansai Nerolac Paints will be urging citizens to assist in collecting plastic products and recycling them into public utility items. The collected plastic will also be used to create a larger than life installation for Pujo that will be displayed in Kolkata for the festivities. Additionally, the campaign will also see top pandals competing in the brand’s yearly mural painting competition the theme for which is: ‘Esho Gorhi Plastic Viheen Nobo Bongo’.

Speaking about the initiative, Kansai Nerolac Paints Ltd executive director Anuj Jain said, “Bengal continues to be close to our hearts and we enjoy a strong bond with the paint dealers and fraternity that continues to flourish year on year. Shera Para Shera Pujo provides a platform for us to deepen the brand’s connect with the people. This year, we have gone a step further with a drive to encourage reduction of single use plastic in West Bengal. Driven by our commitment to transforming lives through healthy home paints, this year’s Shera Para Shera Pujo is our way of saying “Esho Gorhi Nobo Bongo”.”

He further added, “This year, our mural painting competition encourages pandals to create murals on their vision of a new Bengal. The challenge will be to bring out the artist’s imagination and zeal whereby they create a wall mural with a painting depicting a New Plastic – Biheen Bengal.”

Extending his support to the initiative, well - known cricketer Sourav Ganguly said, “I am delighted to be associated with Nerolac ‘Shera Para Shera Pujo’. Durga Puja is the biggest festival in Bengal and it is overwhelming to see the brand taking such a distinguished initiative to encourage citizens to do their bit for a plastic-free Bengal. ‘Shera Para Shera Pujo’ is indeed an intriguing campaign and Nerolac is doing a great job of bringing local communities together, thus enhancing community building with it.”

Over the years, Kansai Nerolac has effectively engaged with its customers through the product portfolio and customer awareness campaigns promoting transformation and environmental sensitivity. The plastic collection drive will be conducted across the state of West Bengal. To encourage plastic donation, collection bins will be placed at various locations in Kolkata, Asansol, Siliguri, Durgapur & Malda for collecting plastic articles. Additionally, bottle crushing bins will be placed at select locations. Various schools, colleges, offices and paras in these cities will be encouraged to donate plastic articles. The festive campaign - “Nerolac Shera Para Shera Pujo” will be promoted across multimedia platforms with print, radio, outdoor, digital and social media communication.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/fasttrack.jpg?itok=u4N3U7WJ
Fastrack x Ananya Panday: The Fit Outs collection of watches

MUMBAI: Fastrack launched its first co-created collection of Watches and Bags for girls with the youth style icon, Ananya Panday. The young girls of today have a fashion repertoire that ranges from a casual, sporty for everyday looks, bling look to make a fashion statement at a party and even an...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/xavier.jpg?itok=VOyEAhQv
Xavier PRabhu, PRHUB’s founder is the next President of APAC region for IPREX; will be part of the global board & executive committee in the new role

IPREX, a US$420 million network of communication agencies with 1,600 staff and 110 offices worldwide working across a spectrum of industries and practice disciplines and the third-largest global network of independent PR firms, today announced its new global leadership team. Xavier PRabhu, Founder...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/vinay.jpg?itok=U8FTvGEo
Grafdoer recommences production with a brand-new line of Hygienic Touch-less Products

New Delhi : To curb the spread of novel Coronavirus, companies across various sectors are diversifying their inventories with new and innovative products to meet the growing need of consumers. Kitchen and Sanitary-ware brand Grafdoer announced the commencement of its production of new touch-less...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/chat..jpg?itok=B1STbXpl
Not the right time for brands to go dark; they must continue communication

Brands cannot go dark in these troubled times, says ITW Consulting managing director Bhairav Shanth during a virtual fireside chat with Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari. According to him.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/Rohit%20Sharma.jpg?itok=2cnacI35
IIFL Finance signs Rohit Sharma as first-ever brand ambassador

MUMBAI: IIFL Finance, one of India’s leading non-banking finance companies, with over Rs 36,000 crore of assets under management, has signed up Indian cricketer Rohit Sharma as its first-ever brand ambassador. IIFL Finance endeavours to stand out for talking straight and being honest with its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/metro.jpg?itok=hIQOB81n
Metro Shoes provides relief to workers by donating footwear

Migrant labourers are struggling to reach their hometown amidst the pandemic that has brought the country and its economy to a halt. Many of them have chosen to walk towards their homes. The long miles, blistering heat and inadequate food and water have made their struggle to reach home a lot...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/hrtech.jpg?itok=CjQs-ywf
HR-Tech startup, iXceed forays into Digital Marketing Services

After making a mark in the HR domain, iXceed – HR-Tech the start-up now expands its portfolio services by offering digital marketing in tandem with the clients’ demands. Marketers—as advocates for consumers in every business—have a critical role to play. Digital Marketing is a major driver for most...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/dollar.jpg?itok=WewYbHTe
Dollar has Akshay Kumar unveil new brand identity on webinar

BENGALURU: In probably what will be the ‘new normal’ as far as product and brand launches are concerned, Indian apparel brand Dollar Industries Ltd (Dollar) unveiled a new brand identity through a webinar. The new brand identity has the word Dollar with and added subscript – ‘Wear the change’ - #...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/edutainment.jpg?itok=yheOXizi
8th Edition of The Edutainment Show Goes Virtual Amidst Lockdown

India’s leading Event IP Company, Event Capital initiative The Edutainment Show has announced its 8th edition online. Edutainment Show Live a media and design education exhibition is set to be held from the 11th June -20th June. The show is a platform to connect young budding and aspiring students...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required