MAM

Ixigo takes a dig at cricket fans in latest campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/05/12/Ixigo.jpg?itok=a6A10J0e

MUMBAI: At a time when the entire nation has been struck by cricket fever, leading travel marketplace ixigo has come out with an all-new brand campaign that urges people to take a break from their TV screens and travel! The campaign features off-screen friend duo - Gaurav Kapur and Cyrus Sahukar, who humorously debate over their love for cricket and travel. The ad series also includes quirky lines that tie in to the campaign theme of “Koi Match Dekhega, Koi Duniya.”

Conceptualised and conceived by the Delhi office of Lowe Lintas, the idea was to use the agency’s extensive experience with e-commerce brands and startups to break away from the clutter of conventional category advertising.

Commenting on the campaign launch and agency on board, ixigo CEO and co-founder, Aloke Bajpai says, “ixigo has been at the forefront of innovation for online travel in India over the last decade. Our campaign is directed towards building wider brand awareness amongst travellers, enabling us to provide a larger customer base with the best travel planning solutions. We’re looking forward to engaging with a broader audience, who will witness wanderlust Cyrus encourage cricket-lover Gaurav to ditch the couch and plan his next trip. We are happy to be associating with Lowe Lintas and both these talented actors to launch this campaign.”

Lowe Lintas COO Naveen Gaur adds, “We’re extremely excited about the possibilities that the shared vision of ixigo and Lowe Lintas will unfold. We have used a short format film approach to inspire people to travel and showcase the seamless travel planning experience that ixigo offers.”

Launched in 2007, ixigo is India’s leading travel marketplace, with a user base of over 100 million travellers. ixigo allows you to compare and book from 120+ travel suppliers and OTAs across flights, hotels, trains, cabs and destinations.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/tejinder_gill.jpg?itok=gopYz4qk
Outgoing Truecaller VP Tejinder Gill talks about his days at the company

NEW DELHI: Launched in 2009, Truecaller today is one of the most popular smartphone applications for its features of caller-identification, call-blocking, and flash-messaging. With over 170 million monthly active users in India, the app, over the past few years, has also become a preferred choice...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/edelman.jpg?itok=3lhsQpSD
Edelman India appointed AOR for California Pistachios

NEW DELHI: Edelman has been appointed agency of record to promote California Pistachios in India, distributed through US-based The Wonderful Company. As of 1 November 2020, Edelman India has been managing an integrated communications mandate comprising brand communications including influencer...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/amway.jpg?itok=tnTs1Z3_
Amway Forays into vegetable & fruit hygiene segment

NEW DELHI: FMCG direct selling company Amway India has forayed into food hygiene category with Amway Home Fruit & Veggie Wash. The launch builds on on its expertise in-home-care solutions and in its endeavour to cater to the growing need for hygiene care products.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/lo.jpg?itok=fv8eGOGY
IdeateLabs appoints Lokesh Shah as VP – brand solutions

NEW DELHI: IdeateLabs, an independent digital-first creative agency, has appointed Lokesh Shah as vice president – brand solutions. He will be based out of the agency’s Mumbai office and will be reporting to director Vrutika Dawda.   Shah’s experience across India and SE Asia has made him an expert...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/naman.jpg?itok=CcF7UXvi
Naman Surana is FoxyMoron’s new national business director

NEW DELHI: Digital advertising agency FoxyMoron has appointed Naman Surana as its national business director. In this role, Surana will support existing and new client businesses with advertising insights and brand communication advisory to achieve their desired business impact. He will be working...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/digital_refresh-adani_wilmar.jpg?itok=icv9eQnM
Digital Refresh wins digital mandate for Adani Wilmar

NEW DELHI: Digital Refresh Networks has secured the digital mandate for consumer essential brands, Adani Group for Kings Oils, Alife, and Fortune Suposhan’— a CSR initiative undertaken by Adani Wilmar Group. The account was won following a multi-agency pitch and will be handled out of the agency’s...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/ranjan_bargotra.jpg?itok=b-mw7_EJ
Ranjan Bargotra on his time at Crayons Advertising

NEW DELHI: After spending 34 years in the branding & advertising industry, and 24 heading The Crayons Network, Ranjan Bargotra called it quits in 2020. His long-stint at the agency saw him leading teams handling big accounts like Kajaria, Apollo, Kohinoor, Fortis, SBI, Air India, and political...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/trp.jpg?itok=DtUKDw2U
Why marketers are quite unfazed by lack of TV news TRPs

NEW DELHI: The temporary halt that the Broadcast Audience Research Council (BARC) put on the issuance of the television rating point (TRP) of news channels three months ago is not bothering the marketing fraternity much. The observation was made by an elaborate panel consisting of some of the top...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/sukhleen.jpg?itok=_qiB69cB
RB relaunches Colin with the added benefit of germ removal

RB (Reckitt Benckiser), relaunched Colin, India’s No.1 glass and household cleaner brand in an all-new avatar today. The iconic Colin brand has been relaunched by RB India keeping in mind the current requirements of the Indian consumer. The new Colin not only delivers on its impeccable shine...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required