MAM

ITC Ltd.'s Aashirvaad Atta with Multigrains releases its new campaign ‘Happy Tummy for a Happy You’

The campaign strikes a chord with every urban Indian family fighting gut health issues

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/24/Aashirvaad-Atta-With-Multigrains.jpg?itok=LEEBXCmN

MUMBAI: Aashirvaad Atta, the market leader and one of India’s most trusted atta brands has released their new communication campaign ‘Happy Tummy for a Happy You’ for its Multigrains variant. Aashirvaad Atta with Multigrains is high in fibre which aids digestion, improves gut health and keeps the tummy happy. The new campaign takes a light-hearted narrative on the prevailing day-to-day gut issues faced by many consumers. The brand aims to create awareness about the necessity and benefits of adopting fibre rich food in one’s daily diet by including a fibre rich and dense staple like Aashirvaad Atta with Multigrains.

TVC Links –

https://www.youtube.com/watch?v=qaMhRsBRhbA

https://www.instagram.com/p/B7jK_lvBwEO/?utm_source=ig_web_copy_link

https://www.facebook.com/Aashirvaad/videos/188573519005096/

The TVC opens with curious parents and their child who is facing a digestion problem and how this becomes an everyday conversation between them. It showcases the everyday struggle this family faces until the home-maker decides to include Aashirvaad Atta with Multigrains in their diet. The final frame comes as a pleasant relief to viewers as the child and parents celebrate ‘Happy Tummy’, thanks to the new high-in-fibre diet.

According to Mr. Ganesh Sundararaman, SBU Chief Executive – Staples, Snacks & Meals, ITC Ltd Foods Division, “Aashirvaad has been always committed to helping the Indian mother present a wholesome meal to her family. Our value added atta variant, Aashirvaad Atta with Multigrains is made with the choicest of wheat grains selected from fields across the country and 5 added grains to give the family wholesome goodness in tasty rotis. The extra fibre in Aashirvaad Atta with Multigrains aids digestion, making it a healthy option, while the extra protein helps build strength; vitamins build immunity.”

According to Ms. MeeraJyothisPrem, Creative Lead, McCann World Group Advertising, Bangalore, “Moms can’t keep their kids away from junk food. This means lower intake of fibre rich food. Leading to an ever increasing problem in urban homes today; constipation. On the other hand ‘Multigrain’ seems to have lost its sheen because it is seen as something that just provides overall well-being and doesn’t call out any singular benefit. While the truth is that, Aashirvaad atta with Multigrains does provide a fibre-rich diet, which makes for a perfect solution for Mommy’s morning woes! So we decided the twain should meet! ‘Hua-kya’ is a question that haunts children every morning, while parents chew on their nails anxiously and wait for the right answer. The ad plays out this every day, real-life drama, charmingly and the brand comes in beautifully to ‘flush-out’ a real problem that plagues parents today”.

The campaign has launched in pan India with the new TVC airing on the television and digitally on Google Display Network and YouTube.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/10/savlonnn.jpg?itok=tpX19w8l
ITC Savlon launches its advanced Savlon Hexa hand Sanitiser for quick action

The increasing spread of COVID-19 has made hand hygiene more critical than ever. The demand for hand sanitizers and handwashes has increased exponentially amongst consumers and health care professionals. ITC’s credo has been ‘Nation First’ and in line with this credo, ITC Savlon has taken multiple...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/10/mastercard.jpg?itok=MOIK8G3F
Mastercard advocates contactless payments

MUMBAI: Mastercard’s commitment towards making transactions more convenient, safe and seamless through tap-and-go card payments has taken on new urgency and importance as the spread of COVID-19 highlights the imperative for “contact-free” environments and experiences as much as possible.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/10/itrl.jpg?itok=zJrJWz5G
itel innovates special social outreach campaign to digitally reach consumers

MUMBAI:  itel mobile, the smartphone brand from Transsion India, chose to take the route of engaging meaningfully with its customers, employees and channel partners so that they are able to cope with the stress and anxiety of lockdown easily. With information consumption becoming huge through...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/10/incred.jpg?itok=sSwXrmWK
InCred collaborates with NGO Goonj and The Art of Living for #InCredForHumanity

As coronavirus outbreak drives daily-wage earners out of employment, InCred has launched #InCredForHumanity campaign to support their cause. The campaign is launched in association with NGO Goonj and The Art of Living Foundation and will support the daily wage earners with essential food supplies.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/10/jkt.jpg?itok=1csI4zDK
JK Technosoft Ltd is organizing live webinar on ‘Chatbot at work in Just 5-days’ to support business continuity amidst COVID-19

Due to the enforced lockdown, businesses are struggling big-time especially those involved with customer service like e-commerce, Retail, Healthcare, Travel, Insurance, Logistics etc. According to a report by Deloitte India published in 2019, the Service sector accumulates to 61.5% of India’s GDP,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/10/voda.jpg?itok=XB2ZJUzI
The Vodafone pug is back – telling everyone: Our network is at home with you

MUMBAI: In these trying times of social distancing and stay-at-home lockdowns, telecom networks are our only window to the outside world. They are like Oxygen as these telecom networks help families and friends stay in touch with one another as human beings around the globe and to stay connected to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/10/barc_0.jpg?itok=NR8b_Uth
Digital campaigns have highest chances of growing: BARC Nielsen report

MUMBAI: As per the third edition of the BARC-Nielsen report on digital advertising, there is no drop in the count of creatives even after the COVID-19 crisis. According to the report, 11 out of 19 categories have maintained their demand in the market. Cosmetics market is highest at 185 per cent...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/10/radio.jpg?itok=wEmq6BMR
Radio Mango sings 'This too shall pass” with new initiative for business partners

MUMBAI: Radio Mango has come up with a unique initiative, 'This too shall pass,” for business partners, aimed at easing the pain and distress they go through in these challenging times. This novel initiative would enable business partners to focus on brand building and business revival without...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required