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ITC Engage ON launches 2in1 Pocket Perfumes with new TVC

The campaign is created and conceptualised by Wunderman Thompson

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MUMBAI: ITC’s fragrance brand Engage ON has launched a unique range of 2-in-1 perfume sprays for men and women with an interesting TVC created and conceptualised by Wunderman Thompson.

The film explores an important aspect of spontaneity and a special moment of love. The switch between desire and an unexpected first move is the beginning of every new playful romance. Dance is used as an interactive dialogue between two individuals and communicates the product story in a simple narrative that helps you switch time and mood in a quick swipe.

Speaking about the commercial, Wunderman Thompson regional creative director Tista Sen said, “Two perfumes in one pack promises to revolutionise the market. A young couple chooses to romance during the day and party all night long aided by the choice of perfume in their pocket. Cool, compact and so on trend, this is every millennial must have this season.”

Directors of the film, Namita Roy Ghose and Subir Chatterjee, added, “It was a fantastic experience to be given the opportunity to work on such an exciting new product concept. The crafting of the commercial involved multiple overlaid layers of CGI and live action.”

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