MAM

Inspiring #Trysomethingnew at FreshMenu

MUMBAI: The latest video from the #Trysomethingnew campaign by FreshMenu.com features multi-talented Behram Siganporia, lead vocalist and bass guitarist of the electro-pop band 'Best Kept Secret'.

With a daily changing menu inspired from cuisines across the world, FreshMenu offers something new every day. In alignment with the brand’s ethos,#Trysomethingnew campaign features inspiring tales of individuals who have explored novel avenues and discovered new possibilities in life.

The 4th episode of the campaign narrates the success story of Bangalore’s heartthrob, BehramSiganporia. Besides being a musical sensation, Behram is also a qualified commercial pilot. Hereceived his commercial pilot licence from the Epic Aviation Flying Academy in Florida.

But in quest of trying something new, he quit his successful career as a commercial pilot and pursued his love for music starting his band, ‘Best Kept Secret’.

Siganporia said, “It’s commendable that FreshMenu.com encourages people to follow their dreams, experiment and try new avenues in life. Many people are afraid to take the risk but if you believe strongly in your passion, you should back yourself and chase it. Being part of this campaign made me realise that I still have the fire in my belly to keep pushing, against all odds, to achieve my dreams,”

FreshMenu.com CEO / founder Rashmi Daga said, “At FreshMenu.com, we constantly try to serve new and exciting international cuisine to our customers. Every day we have something new to offer as the menu is never the same. Hence the campaign #TrySomethingNew reflects the brand’s ideology, celebrating stories of people from our neighbourhood who took a leap of faith, explored their options, tried new avenues and excelled in it.”

The series so far has featured underwater photographer, Bhushan Bagadia, professional Bharatanatyam soloist and Guru Charles Ma and popular illustrator Alicia Souza.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/shiva.jpg?itok=AAjztHl_
Brooke Bond Taj Mahal extends classical music association with e-concerts

NEW DELHI: Due to the current nationwide lockdown, Indian classical musicians were looking for opportunities to continue performing for their audiences. Brooke Bond Taj Mahal recently launched the concept of live online Indian classical music concerts featuring gifted Indian classical musicians...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/mark.jpg?itok=f6PSAJ68
Traditional media to lose takers in post-Covid2019 world: Mark Reed

NEW DELHI: Most of the ad spends deducted from traditional media might not come back post-pandemic, predicted WPP CEO Mark Reed at the e-FICCI Frames conclave today. He was talking to EsselPropack Ltd CEO Sudhanshu Vats in a fireside chat. The duo talked in depth about the growth of digital...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/indiafirst.jpg?itok=AJNgy5_Y
IndiaFirst Life makes top-level appointments

MUMBAI: IndiaFirst Life Insurance Company Ltd (IndiaFirst Life), promoted by Bank of Baroda and Union Bank of India, has appointed Atri Chakraborty as its chief operating officer (COO) and Sankaranarayanan R (Sankar) as its chief technology & data officer (CT&DO). Both took charge of their...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/mother.jpg?itok=PzSI35R7
Mother Dairy introduces ice cream - chocolate with new brand ROCKET

NEW DELHI: Making an entry into the new category of Ice Cream - Chocolates, Mother Dairy a leading dairy player in India introduced a brand ROCKET, with two exciting flavors of French Vanilla and Belgian Chocolate. Mother Dairy with this launch has also created a brand mascot named Neila that is...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/juhi_0.jpg?itok=dqeYuisE
The Marketing Society India appoints Juhie Gorwara as new chair

NEW DELHI: The Marketing Society India has appointed Juhie Gorwara as its new chair in India. Gorwara is currently working at Philips Indian Subcontinent as head of corporate marketing. She has been a member of The Marketing Society in India since its early days in 2017, and also associated as a...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/deepika.jpg?itok=m-5DxMZB
Deepika Warrier joins Diageo India as CMO

NEW DELHI: After being associated with Pepsico for 20 years, Deepika Warrier will take on the Diageo India chief marketing officer (CMO) role at the end of July 2020. She made the announcement about her movement in a post on her LinkedIn page. In her last role, she was CEO and MD of NourishCo...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/trrain.jpg?itok=qBrhw7Wm
TRRAIN partners with JP Morgan to support 3000 women employees in retail sector

MUMBAI:  TRRAIN, a not for profit organisation, in partnership with JP Morgan has launched a rapid response program with the aim to assist 3000 women employees in the retail sector whose livelihoods have been impacted as a result of the Covid2019 crisis. The program will support women in Mumbai,...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/mankind.jpg?itok=Xc53bKLg
Mankind Pharma promotes ‘Atmanirbhar Bharat’ with new anthem

NEW DELHI: Motivating the citizens of the country to rise against the current tide of the ongoing pandemic, Mankind Pharma today launched an anthem which captures the true essence of the nation. Voiced by Padma Shri awardees Kailash Kher and Shankar Mahadevan, the newly launched anthem reinforces...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/watch.jpg?itok=RBmbUhYm
Myntra partners with Movado Group to launch MVMT watches in India

NEW DELHI: Myntra, in a strategic partnership with Movado Group International today announced the launch of MVMT (pronounced as ’Movement’) watches on its platform. Founded in Los Angeles, MVMT watches mainly cater to new-age shoppers who are digital-savvy, with a motto that style shouldn’t break...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required